Brand profile · Wholesale

General Bicycle Accessories (GENACS)

General Bicycle Accessories works in Wholesale, out of Melbourne, VIC. It is privately held, and its site is genacs.com.au. It holds one address on record, all in Australia. Headcount on record is 1. It is listed alongside one similar brand, in Sporting Goods Manufacturing.

Profile live Privately Held Founded 1929 1 office country

Key facts

Counted staff
1
self-reported band not used
Founded
1929
97 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

About General Accessories (GENACS)

General Accessories (GENACS) proudly stands as Australia's ultimate destination for premium yet affordable bicycle parts and accessories, offering unrivaled value every day. Our extensive range of products is readily available for supply to Independent Bike Shops (IBDs) across major cities like Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Darwin, Hobart, and all points in between. With our efficient Australia-wide delivery services, you can conveniently shop online at our store genacs.com.au and have your orders delivered directly to your retail store.

The legacy of General Accessories dates back to 1929 when it first emerged in the Australian Bicycle Industry under the visionary leadership of Bruce Small, the owner of Malvern Star. Originally established and floated as General Accessories Pty Ltd with a capital of £6,500, it served as the wholesaling arm of Bruce Small's business empire. Notably, General Accessories also acquired the Hutchison Tyre Agency during this period.

In February 1958, Bruce Small retired from General Accessories, marking a transition as Electronic Industries took over the reins of the company. Subsequently, in 1980, General Accessories was acquired by TI Industries, the prestigious owner of the renowned UK bicycle brand, Raleigh, leading to the retirement of the General Accessories name.

GENACS specializes in selling top-quality bike accessories exclusively to IBDs. We directly source all our products from leading manufacturers worldwide, ensuring exceptional deals for all our customers across Australia. Rest assured, all bicycle parts and accessories purchased from us are covered by the required statutory warranty under Australian Consumer Law, giving you complete confidence in your purchase. Experience the difference with GENACS – where quality, value, and service meet.

Our mission is clear: to create happy and profitable IBDs by providing Australia's best value bike parts and accessories.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUU 1, 90 Merola Way; Melbourne, VIC 3061Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
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Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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Fiscal period
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FAQ

How many people work at General Bicycle Accessories (GENACS)?

1 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does General Bicycle Accessories (GENACS) have offices?

One address on record, Australia only. Primary: U 1, 90 Merola Way, Melbourne, VIC 3061.

Has General Bicycle Accessories (GENACS) raised funding?

None linked to this brand.

Which companies are listed alongside General Bicycle Accessories (GENACS)?

One peer profile on record: The Bicycle Depot Pty Ltd.

What is General Bicycle Accessories (GENACS)'s website?