Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
151
self-reported band not used
Founded
1995
31 years
Registry matches
2
ABR
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.
FRESHMAX PTY LIMITED
ABN91120592510
FRESHMAX GROUP PTY LIMITED
ABN33154789321
Legal entities
Show as table · Freshmax: 2 registry entities
| FRESHMAX PTY LIMITED | ABN 91120592510 |
|---|---|
| FRESHMAX GROUP PTY LIMITED | ABN 33154789321 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Freshmax is a multinational fresh produce marketer that delivers a variety of key sales and distribution functions across a number of regional platforms in Australia, New Zealand and North America. Freshmax employs over 300 people across 14 regional locations.
Our History
Freshmax was established in New Zealand in 1995 and privatised in 1997 through a management buyout which brought ENZA subsidiaries Freshmax and Frucor Produce together.
In 2006, Wolseley Private Equity partnered with Freshmax to reposition the company in Australia and to develop a leading Australasian fresh produce platform. Over the following years the business significantly improved its competitive position by acquiring and integrating John Holman & Co, Panda Ranch, Oztaste, Grewal, De Luca Banana Marketing (DBM) (Australia) and Opey (New Zealand) to drive future growth.
Maui Capital purchased Wolseley's majority shareholding in the Group in late 2011, as the Group embarks to expand growing interests in Australasian regional expansion, intellectual property, and supply-side development in key categories.
2014 has seen Freshmax become a major shareholder in Valleyfresh and Valleyfresh USA, solidifying their US operations. It has marked the rebranding of Holman Fresh to Freshmax in Australia, bringing the business closer together and ensuring a bright and collaborative future. Freshmax Farms purchased Murrawee Farms, Snow Hill (AUS) to further establish our role in the Australian stonefruit industry as a grower-marketer on a wider scale.
Regional Websites
www.freshmax.com.au www.freshmax.co.nz
Specialties
All 13 specialties
- Fresh Produce
- Fruit
- Marketing
- Wholesale
- National retail
- Citrus
- Apple
- Pear
- Stonefruit
- Berryfruit
- Kiwifruit
- Avocado
- Mango
Related specialties
Locations
2
Countries with an office address2 addresses on record
AustraliaNew Zealand
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|
All codes: AU NZ
Addresses
- NZ108 Carbine Road; Mt Wellington; Auckland, 1644
- AU333 FItzgerald Road; Derrimut, VIC 3030
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entities operate under Freshmax?
Two Victoria entities on the ABR. FRESHMAX PTY LIMITED (ABN 91 120 592 510) and FRESHMAX GROUP PTY LIMITED (ABN 33 154 789 321). Both medium confidence.
How many people work at Freshmax?
The record holds 151 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Freshmax have offices?
Two addresses on record across 2 countries.
Has Freshmax raised funding?
None linked to this brand.
What does Freshmax list as its specialties?
13 tags on the brand's own list, among them fresh produce, apple and marketing.
Which companies are listed alongside Freshmax?
14 profiles list Freshmax as a peer — 95th percentile in Food and Beverage Manufacturing. It lists ten peers of its own. Valleyfresh Global lists it back.