Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
153
self-reported 51–200 band
Founded
2013
13 years
Legal entities
None matched
Office countries
1
8 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand.
At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the raw material that epitomised all four of these principles and so it was a natural starting point for our aspiring brand.
So, we launched the business out of a small room at the University of Stellenbosch, with one leather craftsman named Benjamin and a very old traditional leather-stitching machine. After a few months of determination and prototyping, we had developed two products that we took to market, the Benjamin a classic leather briefcase, and the Bobby, a full leather adventure backpack.
And the rest is history…
10 years on and we have continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions, available online and in 15 retail stores across the country.
OUR MISSION We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences.
OUR VISION The foundation on which our brand was originally built, rings true 10 years on, with the aim of inspiring others along the way to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move.
STAY FREE AND KEEP MOVING
Specialties
All 11 specialties
- Tekkies
- Vellies
- Apparel
- Travel bags
- Leather goods
- Lifestyle accessories
- Handbags
- Business bags
- Timepieces
- Sunglasses
- Backpacks
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | ZA |
All codes: ZA
Addresses
- ZA190 Bree street; Cape Town, Cape Town, Western Cape 8001Primary
- ZAThe Village 10, 16th street, Hazelwood; Pretoria, Gauteng 0081
- ZAWaterfall city, Midrand; Johannesburg, Gauteng 1682
- ZAFourways Mall extensions; Johannesburg, Gauteng 2191
- ZABallito junction, 1 Leonara Drive; Ballito, Kwazulu Natal 4399
- ZACentury City Drive; Canal Walk mall; Cape Town, Western Cape 7441
- ZAC/O Atterbury Road & Lois Avenue; Menlyn, Pretoria, Gauteng 0063
- ZA13 Ryneveld Street; Stellenbosch, Western Cape 7600
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Freedom of Movement?
153 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Freedom of Movement have offices?
Eight addresses on record, Vietnam only. Primary: 190 Bree street, Cape Town, Cape Town, Western Cape 8001.
Has Freedom of Movement raised funding?
None linked to this brand.
What does Freedom of Movement list as its specialties?
11 tags on the brand's own list, among them sunglasses, apparel and handbags.
Which companies are listed alongside Freedom of Movement?
4 profiles list Freedom of Movement as a peer — 91st percentile in Retail. It lists ten peers of its own.