Spending power
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Spending power
Key facts
Counted staff
6
self-reported 2–10 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
2 addresses
Funding rounds
2
Grant · Oct 2022 · US$ 5.8K
Company type
Privately Held
self-reported
Description
FOLKL helps organisations make the right decisions.
‘FOLKL’ is a derivative of ‘folk’ (people in general, relating to the traditional art or culture of a community or nation), and ‘focal’ (relating to the centre or the most important part).
FOLKL is a research company comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth.
People are our priority. We are interested in not just asking ‘how’, but ‘why’ things happen and people do the things they do.
Our philosophy is rooted in a "community-up" approach.
We use qualitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.
Specialties
- research
- digital analytics
- workshops
- focus groups
- design thinking
- surveying
- ethnography
- segmentation
- video analytics
- community consultation
- strategy
- data strategy
- qualitative research
- quantitative research
- human-centered design
All 22 specialties
- research
- behavioural insights
- qualitative research
- strategy
- design thinking
- human-centered design
- community consultation
- in-depth interviews
- surveying
- digital ethnography
- focus groups
- observation
- workshops
- data strategy
- segmentation
- video analytics
- digital analytics
- ethnography
- data walking
- co design
- desk research
- quantitative research
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: NZ
Addresses
- NZLv1 2, 35 Ghuznee St; Wellington, 6141
- NZ23 Dickens St; Napier South; Napier, Hawke’s Bay 4110Primary
Grid intelligence Members
Funding
Rounds2
Round typeGrant · non-equity funding
Amount (USD)5,800
Stage rank1
Investors named1
Since last round3 yr 3 mo
Funding
Show as table · 2 funding rounds
| Rounds | 2 |
|---|---|
| Axis | 2017 to 2026 |
| Grant · 12 Oct 2022 | US$ 5.8K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at FOLKL?
The record holds 6 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does FOLKL have offices?
Two addresses on record, New Zealand only. Primary: 23 Dickens St, Napier South, Napier, Hawke’s Bay 4110.
Has FOLKL raised funding?
Two rounds. Latest 12 October 2022: grant, US$5,800, investor Callaghan Innovation.
What does FOLKL list as its specialties?
22 tags on the brand's own list, among them research, digital analytics and workshops.
Which companies are listed alongside FOLKL?
3 profiles list FOLKL as a peer — 64th percentile in Research Services. It lists ten peers of its own. Xyst lists it back.