Spending power
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Spending power
Brand profile · Consumer Services
Auckland-based First Assistance operates in Consumer Services. Privately held, at firstassistance.com. Three addresses sit on record, spread over three office countries. It employs 57 people, on the record. It lists claims management among its specialties. It is listed alongside two similar brands, mostly in Emergency and Relief Services.
First Assistance is an emergency assistance company that works on behalf of clients and partner organisations to deliver comprehensive, around the clock support to people in emergency situations.
We specialise in Travel and Medical assistance requiring immediate and on-going response, operating 24 hours a day, 365 days of the year from our Auckland offices. With an extensive international network of clients and partners, First Assistance has connections that can guarantee professional services anywhere around the world.
The aim of First Assistance is to provide a seamless solution from first contact to resolution of the issue. We see ourselves as an extension of our client organisation and treat each interaction accordingly. All calls on behalf of our clients are answered in their name, giving customers peace of mind that the company they deal with is supporting them in their time of need.
Since its inception in New Zealand in 1992, First Assistance has placed great pride in its ability to provide issues resolution and assistance solutions with an unrivaled level of expertise. At First Assistance, our experts are on the front line. We hire highly trained doctors, nurses and travel insurance experts to manage all communications, meaning the people answering our calls are not simply conduits for information, but rather can provide the right advice and solutions instantly.
| Countries | 3 |
|---|---|
| Primary country | NZ |
All codes: NZ AU GB
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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57 counted staff profiles at January 2026, above the self-reported 11–50 band.
Three addresses on record across 3 countries. Primary: Level 1 Building B, 602 Great South Road, Auckland 1051.
None linked to this brand.
Eight tags on the brand's own list, among them claims management.
4 profiles list First Assistance as a peer — 87th percentile in Consumer Services. It lists ten peers of its own. Australasian Assistance Pty Ltd and Southern Cross Assist list it back.