Brand profile · Advertising Services

FIRST Rate

FIRST Rate works in Advertising Services, out of Sydney, NSW. It is publicly held, and its site is first.com.au. It holds two addresses on record across two office countries. Headcount on record is 51. Its work is tagged conversion rate optimisation, performance marketing and digital strategy. Six Australian registrations (ABN) are candidate matches. The record links six similar brands, most of them in Advertising Services.

first.com.au LinkedIn

Profile live Public Company Founded 2000 6 registry matches ABN 2 office countries
Registry match · ABR
Counted staff
51
self-reported 11–50 band
Founded
2000
26 years
Registry matches
6
ABR
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Public Company
self-reported
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Legal entities

1 brand → 6 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.

  • FIRST RATE AUSTRALIA PTY LTD

    ABN66086790838

    VICLow confidenceMatched on exact nameABR

  • FIRST RATE PTY LTD

    ABN34132663711

    QLDLow confidenceMatched on exact nameABR

  • FIRST RATE PTY LTD

    ABN65102428580

    VICLow confidenceMatched on exact nameABR

  • FIRST RATE PTY LTD

    ABN27659412889

    NSWLow confidenceMatched on exact nameABR

  • FIRST-RATE GROUP PTY LTD

    ABN14674194462

    VICLow confidenceMatched on exact nameABR

  • FIRST RATE HOLDINGS PTY LTD

    ABN45079939343

    WALow confidenceMatched on exact nameABR

Legal entities

FIRST Rate: 6 registry entitiesFIRST Rate is linked to 6 registry entities: FIRST RATE AUSTRALIA PTY LTD (ABN 66086790838, candidate); FIRST RATE PTY LTD (ABN 34132663711, candidate); FIRST RATE PTY LTD (ABN 65102428580, candidate); FIRST RATE PTY LTD (ABN 27659412889, candidate); FIRST-RATE GROUP PTY LTD (ABN 14674194462, candidate); FIRST RATE HOLDINGS PTY LTD (ABN 45079939343, candidate).FIRST RateFIRST RATE AUSTRALIAPTY LTDABN 66086790838Candidate · Low confidenceFIRST RATE PTY LTDABN 34132663711Candidate · Low confidenceFIRST RATE PTY LTDABN 65102428580Candidate · Low confidenceFIRST RATE PTY LTDABN 27659412889Candidate · Low confidenceFIRST-RATE GROUP PTY LTDABN 14674194462Candidate · Low confidenceFIRST RATE HOLDINGS PTYLTDABN 45079939343Candidate · Low confidence
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FIRST RATE AUSTRALIA PTY LTDABN 66086790838
FIRST RATE PTY LTDABN 34132663711
FIRST RATE PTY LTDABN 65102428580
FIRST RATE PTY LTDABN 27659412889
FIRST-RATE GROUP PTY LTDABN 14674194462
FIRST RATE HOLDINGS PTY LTDABN 45079939343
Confirmed matches0 of 6

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

First Rate

We are still one of Australasia's leading search and performance marketing agencies, we've joined forces with Market United to deliver our clients a 360-degree digital framework, we call it THINK , CREATE, RATE, PERFORM.

we still specialise in:

  • Search Engine Marketing (SEM). We manage the SEM programs of dozens of blue chip brands, optimising and driving millions of clicks every year for our clients.
  • Performance Media. We identify, negotiate, purchase and optimise millions of dollars in performance-based media for our clients. Media includes affiliate networks, display networks, social media portals (e.g. Facebook and LinkedIn), and price comparison engines;
  • Search Engine Optimisation (SEO). We manage the SEO programs of dozens of blue chip brands, optimising and driving millions of organic clicks every year. Our service is end-to-end, covering on-site optimisation, content writing, and link building.

First Rate also posseses deep expertise in Conversion Rate Optimisation (CRO). Since 2005, we have consistently increased our clients' online conversion rates and reduced their CPA rates, through:

  • Landing Page Design
  • Testing (A/B Split and Multivariate Testing); and
  • Google Analytics consulting.

We also specialise in digital strategy, web builds & development, eCommerce, social media, and delivering our clients creative that converts.

Specialties

All 14 specialties
  • sem
  • paid search
  • seo
  • search engine optimisation
  • email marketing
  • performance marketing
  • online advertising
  • website conversion
  • landing page testing
  • conversion rate optimisation
  • eCommerce
  • social media marketing
  • digital strategy
  • web development

Locations

2
Countries with an office address2 addresses on record
AustraliaprimaryNew Zealand

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, NZ.2 countriesprimary AUAUNZ
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Countries2
Primary countryAU

All codes: AU NZ

Addresses

  • AULevel 2, 181 Riley Street; Sydney, NSW 2010Primary
  • NZLevel 5, 55 Anzac Ave; Auckland, CBD 1010

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Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
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FAQ

Which legal entities operate under FIRST Rate?

six registrations match the name FIRST Rate: FIRST RATE AUSTRALIA PTY LTD (ABN 66 086 790 838), FIRST RATE PTY LTD (ABN 34 132 663 711) and FIRST RATE PTY LTD (ABN 65 102 428 580).

How many people work at FIRST Rate?

51 counted staff profiles at January 2026, above the self-reported 11–50 band.

Where does FIRST Rate have offices?

Two addresses on record across 2 countries. Primary: Level 2, 181 Riley Street, Sydney, NSW 2010.

Has FIRST Rate raised funding?

None linked to this brand.

What does FIRST Rate list as its specialties?

14 tags on the brand's own list, among them conversion rate optimisation, performance marketing and digital strategy.

Which companies are listed alongside FIRST Rate?

7 profiles list FIRST Rate as a peer — 86th percentile in Advertising Services. It lists ten peers of its own. Content Mogul lists it back.

What is FIRST Rate's website?

first.com.au