Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
11
self-reported 11–50 band
Founded
1989
37 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
3
Grant · Sep 2021 · US$ 6.1K
Company type
Privately Held
self-reported
Description
First Fresh NZ was founded in 1989 to service the packing and marketing requirements of growers within the region. Today, the company is largely employee-owned procuring and marketing fresh produce from the region domestically and off-shore, on behalf of more than 150 local growers.
As such, it is the largest supplier of citrus to the domestic market and a significant exporter of citrus to Japan, USA and China, and Persimmons to Australia, Thailand, Hong Kong, Singapore, Malaysia, Canada, Indonesia and Taiwan. Access has also recently been granted to the USA and China and these markets are under development.
Long-term sustainability of the local industry and wealth creation for growers is very much at the heart of why the company does what it does, and the way in which it does it.
Underpinning First Fresh’s entire approach to business is their commitment to delivering the very finest produce to the end consumer. And it is this commitment that has given rise to the tree-to-trolley concept, whereby the company takes responsibility for the produce all the way through the supply chain.
Tree-to-trolley is not just a theoretical marketing ploy. The entire business has been structured around this concept and has influenced the make-up of the team, guided the investment in infrastructure, resource and expertise, and directed the brand story behind the First Fresh name. Along with a team of procurement and marketing personnel, the company employs a technical manager to work directly with growers to produce more optimum fruit, along with a compliance manager who assists growers with NZGAP certification, Health & Safety and the requirements of the Food Act. To ensure consistency of quality, all fruit is packed at Seeka Gisborne – a world class, multi-crop post-harvest facility.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZGisborne, East Coast 4010Primary
Grid intelligence Members
Funding
Rounds3
Round typeGrant · non-equity funding
Amount (USD)6,100
Stage rank1
Investors named1
Since last round4 yr 3 mo
Funding
Show as table · 3 funding rounds
| Rounds | 3 |
|---|---|
| Axis | 1989 to 2026 |
| Grant · 24 Sep 2021 | US$ 6.1K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at First Fresh NZ Ltd?
11 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does First Fresh NZ Ltd have offices?
One address on record, New Zealand only. Primary: Gisborne, East Coast 4010.
Has First Fresh NZ Ltd raised funding?
Three rounds. Latest 24 September 2021: grant, US$6,100, investor Callaghan Innovation.
Which companies are listed alongside First Fresh NZ Ltd?
11 profiles list First Fresh NZ Ltd as a peer — 92nd percentile in Food and Beverage Manufacturing. It lists ten peers of its own. United Fresh New Zealand Incorporated and Riverland Fruit Company list it back.