Brand profile · Retail

Fairyland

Sydney-based Fairyland operates in Retail. Privately held, at magicinfairyland.com.au. It holds one address on record, all in Australia. It employs 68 people, on the record. Three Australian registrations (ABN) are candidate matches. It is listed alongside seven similar brands, mostly in Ground Passenger Transportation.

Profile live Privately Held Founded 1993 3 registry matches ABN 1 office country
Registry match · ABR

Key facts

Counted staff
68
self-reported 11–50 band
Founded
1993
33 years
Registry matches
3
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 3 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
  • FAIRYLAND COMPANY PTY LTD

    ABN49625356452

    NSWMedium confidenceMatched on exact nameABR

  • FAIRYLAND AUSTRALIA PTY LTD

    ABN81110669219

    NSWMedium confidenceMatched on exact nameABR

  • FAIRYLAND AUSTRALIA PTY LIMITED

    ABN92078983365

    NSWMedium confidenceMatched on exact nameABR

Legal entities

Fairyland: 3 registry entitiesFairyland is linked to 3 registry entities: FAIRYLAND COMPANY PTY LTD (ABN 49625356452, candidate); FAIRYLAND AUSTRALIA PTY LTD (ABN 81110669219, candidate); FAIRYLAND AUSTRALIA PTY LIMITED (ABN 92078983365, candidate).FairylandFAIRYLAND COMPANY PTYLTDABN 49625356452Candidate · Medium confidenceFAIRYLAND AUSTRALIA PTYLTDABN 81110669219Candidate · Medium confidenceFAIRYLAND AUSTRALIA PTYLIMITEDABN 92078983365Candidate · Medium confidence
Show as table · Fairyland: 3 registry entities
Fairyland: 3 registry entities
FAIRYLAND COMPANY PTY LTDABN 49625356452
FAIRYLAND AUSTRALIA PTY LTDABN 81110669219
FAIRYLAND AUSTRALIA PTY LIMITEDABN 92078983365
Confirmed matches0 of 3

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Founded in 1993, Fairyland celebrates children having magical and special experiences through imagination and creativity. As an online store only we curate our specially select products for children just as they begin to read, start school, develop friendships and begin to dream of their own adventures. Creativity and imagination is the key to all learning. It is through these experiences and selection of carefully chosen products we are able to show children the fun and magical way of learning.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUSydneyPrimary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

Which legal entities operate under Fairyland?

Three New South Wales entities on the ABR: FAIRYLAND COMPANY PTY LTD (ABN 49 625 356 452), FAIRYLAND AUSTRALIA PTY LTD (ABN 81 110 669 219) and FAIRYLAND AUSTRALIA PTY LIMITED (ABN 92 078 983 365). All medium confidence.

How many people work at Fairyland?

68 counted staff profiles at January 2026, above the self-reported 11–50 band.

Where does Fairyland have offices?

One address on record, Australia only. Primary: Sydney.

Has Fairyland raised funding?

None linked to this brand.

Which companies are listed alongside Fairyland?

5 profiles list Fairyland as a peer — 92nd percentile in Retail. It lists ten peers of its own. Appetite Branding AU and Social Value™ list it back.

What is Fairyland's website?