Brand profile · Advertising Services

Equal Strategy

Equal Strategy runs an Advertising Services operation from Singapore. It is privately held, and its site is equalstrategy.com. It holds four addresses on record across four office countries. Headcount on record is 3. Its work is tagged experience design, customer experience and cx. It is listed alongside one similar brand, in Internet & Technology.

Profile live Privately Held Founded 1998 4 office countries

Key facts

Counted staff
3
self-reported band not used
Founded
1998
28 years
Legal entities
None matched
Office countries
4
4 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Description

We are experience designers.

Equal Strategy creates experiences for some of the world’s most progressive brands adding new dimensions to the way they connect with their customers by taking a unique multidisciplinary approach.

We understand how sound, scent and people interact within built spaces, the physiology of aromas and their effects on the brain and the psychology of how music and scent influence human behaviour.

Our techniques and innovative delivery methods using the scientifically-proven application of music and scent have been adopted by some of the most forward-thinking brands in Asia.

Specialties - #Sensorybranding, #messagesonhold, #scentmarketing, #in-storemusic, #interactivevoiceresponse, #ambientlighting, #musicstyling, #equalstrategy

Specialties

All 16 specialties
  • sensory branding
  • messages on hold
  • scent marketing
  • in-store music styling
  • interactive voice response
  • ambient lighting
  • aroma marketing
  • sonic design
  • music styling
  • Bespoke music
  • Curated music
  • background music
  • BGM
  • experience design
  • customer experience
  • cx

Related specialties

Locations

4
Countries with an office address4 addresses on record
SingaporeprimaryHong Kong SARIndonesiaMalaysia

Country footprint

Offices in 4 countriesCountry footprint: 4 countries, primary SG. Codes: SG, HK, ID, MY.4 countriesprimary SGSGHKIDMY
Show as table · Offices in 4 countries
Offices in 4 countries
Countries4
Primary countrySG

All codes: SG HK ID MY

Addresses

  • MYLevel 33, Ilham Tower No.8,; Jalan Binjai 50450; Kuala Lumpur, 50250
  • SGLevel 6, Republic Plaza,; 9 Raffles Place, Singapore; Singapore, Singapore 048619Primary
  • IDInternational Financial Centre, Tower 2, Jalan Jenderal Sudirman Kav. 22-23,; Level 33,; Jakarta , Jakarta 12920
  • HKLevel 19, Two International Financial Centre,; 8 Finance Street, Central,; Hong Kong

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

FAQ

How many people work at Equal Strategy?

3 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Equal Strategy have offices?

Four addresses on record across 4 countries. Primary: Level 6, Republic Plaza, 9 Raffles Place, Singapore 048619.

Has Equal Strategy raised funding?

None linked to this brand.

What does Equal Strategy list as its specialties?

16 tags on the brand's own list, among them experience design, customer experience and cx.

Which companies are listed alongside Equal Strategy?

1 profile lists Equal Strategy as a peer — 55th percentile in Advertising Services. It lists ten peers of its own. Tin Soldier lists it back.

What is Equal Strategy's website?