Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
6
self-reported band not used
Founded
2008
18 years
Legal entities
None matched
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Narratiive, previously known as Effective Measure is the leading and most trusted audience measurement platform in MENA and South Africa.
Publishers who use Narratiive, will truly understand who their website visitors are by using demographic and behavioural analytics.
This helps to build their sales story, respond to RFPs and win more advertising revenue. They’ll also know how their website compares to their competitors, including how their audiences differ. By using Narratiive, publishers will be using the same media planning platform as advertisers, gaining more exposure to local and international agencies.
Digital media agencies will find it more effective to plan, validate and select suppliers whilst increasing on target reach. By discovering the most relevant sites on Narratiive and measuring client site lists you can be sure to build an efficient plan.
Programmatic Data Through our opt-in data cooperative, Narratiive partners with over 250 websites to form the region’s largest audience data pool. Our programmatic audience segments offer better targeting capability to power your campaigns.
Publishers are able to earn additional revenue without affecting ad inventory sales. Advertisers achieve better results from their programmatic advertising by using high quality audience segments, targeting by demographics, interest, persona or intent.
Start using Narratiive by creating your free account at narratiive.com.
Specialties
All 6 specialties
- Online Audience Behaviour
- Insights and Analysis
- Multiple Demographic Data
- Market Research
- Developing and Emerging Markets
- Information Technology and Services
Locations
2
Countries with an office address2 addresses on record
AustraliaprimaryUnited Arab Emirates
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU AE
Addresses
- AEDubai Media City; Loft Office Building 3, No. G05; Dubai, 75742
- AU3/4-10 Bank Place; Melbourne, Victoria 3000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Effective Measure?
6 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Effective Measure have offices?
Two addresses on record across 2 countries. Primary: 3/4-10 Bank Place, Melbourne, Victoria 3000.
Has Effective Measure raised funding?
None linked to this brand.
What does Effective Measure list as its specialties?
Six tags on the brand's own list, among them market research.
Which companies are listed alongside Effective Measure?
Five peer profiles on record: Catallyze and Selectpay.