Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Financial Services
Easy Crypto is a Financial Services brand in Auckland. It is privately held, and its site is easycrypto.com. It holds four addresses on record across four office countries. Headcount on record is 34. Its latest round on record is Series A, US$10.3M. It is listed alongside six similar brands, mostly in Financial Services.
Easy Crypto believes crypto is the future and aims to bring this future to all in an easy, ethical and educational way.
OUR ORIGIN STORY Brother and sister duo Alan and Janine Grainger saw an opportunity to create a portal for simpler, cheaper and safer buying of digital currencies. Friends and family had tried to buy cryptocurrencies such as Bitcoin, XRP and Ethereum but had found it too difficult. Utilising years of professional experience in IT / computing, Alan automated the buying process and with his finance wiz sister, began the Easy Crypto journey.
MOMENTS OF PRIDE ✓ We logged millions in sales in our first year ✓ Transacted over $1bn USD in total sales to date ✓ Have 100,000+ customers worldwide ✓ We expanded to Australia, South Africa, and Brazil ✓ Hit 1 million orders in 2022!
✓ Broke the record for a Series A funding round in New Zealand, raising NZD $17million ✓ Announced in 2022 as one of the Matchstiq top 100 NZ startups to work for
WHY US?
✤ We are easy. Most of our competitors offer an experience designed for professional traders. Easy Crypto has an unparalleled user experience, easy to use helpdesk and impressive order speeds.
✤ We are human. We have 24/7 support to customers via a responsive helpdesk + invest heavily in educational materials for customers.
✤ We are safe and ethical. Surveys repeatedly show that safety is the number one consideration for crypto users. Compliance is our first-thought, not an afterthought; we go beyond regulatory requirements to keep our customers safe with dedicated scam experts and industry-leading technology.
| Countries | 4 |
|---|---|
| Primary country | NZ |
All codes: NZ AU NG ZA
| Rounds | 2 |
|---|---|
| Axis | 2017 to 2026 |
| Series A · 6 Oct 2022 | US$ 10.3M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
34 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Four addresses on record across 4 countries. Primary: Auckland 1010.
Two rounds. Latest 6 October 2022: Series A, US$10,300,000.
25 profiles list Easy Crypto as a peer — 96th percentile in Financial Services. It lists ten peers of its own. BlockchainNZ and Swyftx list it back.