Brand profile · Human Resources Services

Directioneering - Formerly AP Thrive

Sydney, New South Wales-based Directioneering operates in Human Resources Services. It is privately held, and its site is directioneering.com. It holds six addresses on record, all in Australia. Headcount on record is 63. Its work is tagged career transition, career management and change management. It is listed alongside eight similar brands, mostly in Professional Training and Coaching.

Profile live Privately Held Founded 1998 1 office country

Key facts

Counted staff
63
self-reported 51–200 band
Founded
1998
28 years
Legal entities
None matched
Office countries
1
6 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

We have changed our name. We are still the same team but From January 1, 2026 AP Thrive will be known as Directioneering.

AP Thrive have been part of The Directioneering Group since 2015. This change reflects our shared values and brings together the capabilities of the two leading career transition organisations. It provides our clients and our participants with a simpler way to access the broader range of services available across the group.

As part of Directioneering, we integrate human expertise with advanced technology to deliver premium career solutions. Our 2020 adoption of AI technology marked a new era of innovation, culminating in our 2024 rebranding from Audrey Page & Associates to AP Thrive. Today, as Directioneering, we stand as leaders in career development technology, committed to purposeful and measurable outcomes for organisations and their people.

We believe that change—while often challenging—is an opportunity to find renewed purpose and direction. Our approach helps employees move beyond titles, roles, and companies, embracing career change as a meaningful and impactful growth process.

Through our broader portfolio of branded career solutions, we are able to provide best practice career services that are fit for purpose and meet the diverse needs of all employee groups.

Specialties

All 17 specialties
  • Redeployment
  • Change Management
  • Career Management Services
  • Integrated Career Services
  • Transition Leadership Coaching
  • Outplacement
  • HR Technology
  • Professional Services
  • AP Thrive
  • Audrey Page & Associates
  • Retirement Transition
  • Upskilling
  • Reskilling
  • Career Transition
  • Career Development
  • Career Management
  • Career Coaching

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU22 Pitt St; Level 7; Sydney, New South Wales 2000Primary
  • AULevel 19; 330 Collins Street; Melbourne, VIC 3000
  • AULevel 10; 145 Eagle Street; Brisbane, QLD 4000
  • AU9 Sydney Avenue; Level 2; Barton, ACT 2600
  • AU360 Rokeby Rd; Level 1; Subiaco, Western Australia 6008
  • AU147 Pirie St; Adelaide, South Australia 5000

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Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Directioneering - Formerly AP Thrive?

63 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Directioneering - Formerly AP Thrive have offices?

Six addresses on record, Australia only. Primary: 22 Pitt St, Level 7, Sydney, New South Wales 2000.

Has Directioneering - Formerly AP Thrive raised funding?

None linked to this brand.

What does Directioneering - Formerly AP Thrive list as its specialties?

17 tags on the brand's own list, among them career transition, career management and change management.

Which companies are listed alongside Directioneering - Formerly AP Thrive?

11 profiles list Directioneering - Formerly AP Thrive as a peer — 93rd percentile in Human Resources Services. It lists ten peers of its own. Engineering Leaders and Bureau Ltd list it back.

What is Directioneering - Formerly AP Thrive's website?