Brand profile · Market Research

Direction First | InSites Consulting

Direction First works in Market Research, out of Sydney, NSW. Ownership is privately held; it publishes at wearehuman8.com. It holds one address on record, all in Australia. The record counts 2 people. Tagged brand strategy, innovation and surveys. It is listed alongside one similar brand, in Market Research.

wearehuman8.com LinkedIn

Profile live Privately Held 1 office country
Counted staff
2
self-reported band not used
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

On March 13, 2023, Direction First (part of InSites Consulting) rebranded to Human8, the new human-driven consultancy that connects brands with people and culture to drive positive change.

Human8 is the result of smartly mixing the success ingredients from 10 industry game-changers (InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos and Happy Thinking People) who have joined forces over the last 5 years.

Come visit us at www.wearehuman8.com to find out more!

Specialties

All 20 specialties
  • concept and product testing
  • online qualitative discussion and communities
  • shopper research
  • visual communication
  • sensory testing
  • brand and communications tracking
  • market research
  • tracking performance
  • Online Communities
  • Insights and Reseach
  • Brand Strategy
  • Innovation
  • Global Studies
  • Ad hoc qualitative research
  • strategic qualitative research
  • Quantitative reasearch
  • Consumer Consulting Boards
  • Performance Management
  • Global research
  • Surveys

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU241 Castlereagh Street; Level 5; Sydney, NSW 2000Primary

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

2 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

How many people work at Direction First | InSites Consulting?

The record holds 2 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does Direction First | InSites Consulting have offices?

One address on record, Australia only. Primary: 241 Castlereagh Street, Level 5, Sydney, NSW 2000.

Has Direction First | InSites Consulting raised funding?

None linked to this brand.

What does Direction First | InSites Consulting list as its specialties?

20 tags on the brand's own list, among them brand strategy, innovation and surveys.

Which companies are listed alongside Direction First | InSites Consulting?

One peer profile on record: CRNRSTONE.

What is Direction First | InSites Consulting's website?

wearehuman8.com