Spending power
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Spending power
Key facts
Counted staff
25
self-reported 11–50 band
Founded
1992
34 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Jane Anne McAllister was in the midst of raising her children when she established Dimples in 1992. She couldn’t find the practical, high-quality clothing she wanted for her babies, so started making them herself. She sought out quality fabrics and embroidered each piece by hand.
Later, with the help of her entrepreneur father, Jane Anne turned her hobby into a business, building a reputation for quality New Zealand-made baby clothing.
Dimples today 25 years later, we’re still using the highest-quality soft, warm New Zealand merino and pure organic cotton to make our wide range of baby clothing, blankets, and accessories within our Dimples range. Although NZ-Made babywear is still our focus, we also offer a range of beautiful organic baby clothes from Little Bee by Dimples.
In the Summer of 2020 Little Bee by Dimples was born. Designed in New Zealand and made in Bangladesh, we continue to grow Little Bee with each collection. Offering a range of beautifully bright patterns and colours Little Bee by Dimples is made using Oeko-Tex Certified Organic Cotton.
Our Newmarket boutique, opened in 2006, stocks an extensive range of Dimples clothing, and a carefully chosen selection of quality baby products from other brands. 2021 was a year of growth for Dimples, in December we opened our first store in the South Island located in Sydenham, Christchurch. Much like our Auckland Showroom Dimples Christchurch offers an extensive range of carefully chosen quality baby products. As we continue to learn and grow Dimples is looking forward to seeing where this journey will take us next.
Jane Anne still runs the business, and several of her daughters are involved as well. There’s also a constant supply of grandchildren to model – 25 and counting.
Within our Dimples range we are still committed to creating 100% New Zealand-made baby products, using the best fabrics available, to make sure your baby is warm, safe, and comfortable in those precious first years of life.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ308 Rosebank Rd; B; Auckland, 1026Primary
- NZ25 Kent St; Auckland, 1023
- NZ20 Durham St South, Sydenham; Christchurch, Canterbury 8023
Grid intelligence Members
Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
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Paid-up capital
Fiscal period
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Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Dimples?
25 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Dimples have offices?
Three addresses on record, New Zealand only. Primary: 308 Rosebank Rd, B, Auckland 1026.
Has Dimples raised funding?
None linked to this brand.
What does Dimples list as its specialties?
One tag on the brand's own list, among them baby.
Which companies are listed alongside Dimples?
2 profiles list Dimples as a peer — 86th percentile in Retail. It lists ten peers of its own. Nature Baby lists it back.