Brand profile · Retail

digiDirect

digiDirect is a Retail brand in South Strathfield, NSW. Ownership is privately held; it publishes at digidirect.com.au. It holds seven addresses on record, all in Australia. The record counts 80 people. Tagged electronics, streaming and gaming. Two Australian registrations (ABN) are candidate matches. It is listed alongside ten similar brands, mostly in Retail.

digidirect.com.au LinkedIn

Profile live Privately Held Founded 2005 2 registry matches ABN 1 office country
Registry match · ABR
Counted staff
80
self-reported 51–200 band
Founded
2005
21 years
Registry matches
2
ABR
Office countries
1
7 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.

  • DIGIDIRECT PTY LTD

    ABN17129886684

    NSWMedium confidenceMatched on exact nameABR

  • DIGIDIRECT GROUP PTY LTD

    ABN66139447680

    NSWMedium confidenceMatched on exact nameABR

Legal entities

digiDirect: 2 registry entitiesdigiDirect is linked to 2 registry entities: DIGIDIRECT PTY LTD (ABN 17129886684, candidate); DIGIDIRECT GROUP PTY LTD (ABN 66139447680, candidate).digiDirectDIGIDIRECT PTY LTDABN 17129886684Candidate · Medium confidenceDIGIDIRECT GROUP PTYLTDABN 66139447680Candidate · Medium confidence
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DIGIDIRECT PTY LTDABN 17129886684
DIGIDIRECT GROUP PTY LTDABN 66139447680
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

digiDirect is one of Australia's largest retailers of consumer electronics.

Having started as a retailer specialising in cameras and imaging, digiDirect's seven brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products.

digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters.

Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 150 staff across multiple states and enjoys important relationships with multi-national supplier partners, payment, loyalty rewards, logistics and other service providers.

Save on all the tech you love at digiDirect – where everything clicks.

Specialties

All 13 specialties
  • cameras
  • customer service
  • online retail
  • ecommerce
  • consumer electronics
  • electronics
  • gaming
  • streaming
  • audio
  • pro audio
  • mobile
  • computers
  • components

Related specialties

Locations

Australia

Country footprint

Offices in 1 countryCountry footprint: 1 country. Codes: AU.1 countryAU
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Countries1

All codes: AU

Addresses

  • AULevel 1, Shop 1098; Westfield Miranda; Miranda, NSW 2228
  • AU75 King St; Sydney, NSW 2000
  • AULevel 1, Shop 1044, Westfield; Bondi Junction; Sydney, NSW 2022
  • AU166 Adelaide St; Brisbane, QLD 4000
  • AU217 Elizabeth St; Melbourne, VIC 3000
  • AU12 Cecil Ave; Cannington, Western Australia 6107
  • AUSouth Strathfield , NSW 2136Primary

Grid intelligence Members

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

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People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

Which legal entities operate under digiDirect?

Two New South Wales entities on the ABR. DIGIDIRECT PTY LTD (ABN 17 129 886 684) and DIGIDIRECT GROUP PTY LTD (ABN 66 139 447 680). Both medium confidence.

How many people work at digiDirect?

The record holds 80 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does digiDirect have offices?

Seven addresses on record, Australia only. Primary: South Strathfield, NSW 2136.

Has digiDirect raised funding?

None linked to this brand.

What does digiDirect list as its specialties?

13 tags on the brand's own list, among them electronics, streaming and gaming.

Which companies are listed alongside digiDirect?

20 profiles list digiDirect as a peer — 99th percentile in Retail. It lists ten peers of its own. Booktopia and Mwave Australia list it back.

What is digiDirect's website?

digidirect.com.au