Spending power
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Spending power
Key facts
Counted staff
2
self-reported 2–10 band
Founded
2024
2 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Nonprofit
self-reported
Description
Celebrating Indigenous Tourism Authentic and Original Experiences
At Destination Original, we believe in the power of storytelling, cultural preservation, and immersive travel experiences. Our mission is to highlight and support Indigenous tourism by connecting travelers with authentic, meaningful, and sustainable experiences rooted in tradition and community.
Founded as a marketing collective by NZ Māori Tourism, the American Indigenous Tourism Association (AITA), and the Indigenous Tourism Association of Canada (ITAC), we work together to amplify Indigenous voices on the global tourism stage. Soon, we will expand our membership to welcome Indigenous destinations worldwide, creating new opportunities for collaboration and visibility.
We partner with Indigenous-owned businesses, cultural leaders, and tourism operators to craft unique, immersive journeys that honor heritage, respect the land, and build deep connections between visitors and Indigenous communities. Whether through guided cultural tours, artisanal crafts, or nature-based experiences, each offering reflects the richness of Indigenous cultures while championing responsible tourism.
Our Focus:
Promoting Indigenous-led tourism initiatives Supporting local artisans, storytellers, and knowledge keepers Encouraging responsible and ethical travel Creating economic empowerment and cultural exchange opportunities
We invite Indigenous destinations to join us in shaping the future of tourism, one that is authentic, sustainable, and community-led. Let’s journey together with respect, purpose, and shared stories.
#IndigenousTourism #SustainableTravel #OriginalExperiences #DestinationOriginal #DestinationIndigenous
Specialties
All 3 specialties
- Indigenous Tourism
- Authentic Tourism
- Original Experiences
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZPoriruaPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
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FAQ
How many people work at Destination Original Indigenous Tourism (DO-IT)?
2 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Destination Original Indigenous Tourism (DO-IT) have offices?
One address on record, New Zealand only. Primary: Porirua.
Has Destination Original Indigenous Tourism (DO-IT) raised funding?
None linked to this brand.
What does Destination Original Indigenous Tourism (DO-IT) list as its specialties?
Three tags on the brand's own list, among them Indigenous Tourism, Authentic Tourism and Original Experiences.
Which companies are listed alongside Destination Original Indigenous Tourism (DO-IT)?
3 profiles list Destination Original Indigenous Tourism (DO-IT) as a peer — 82nd percentile in Travel Arrangements. It lists ten peers of its own. World Indigenous Tourism Alliance (WINTA) lists it back.