Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
4
self-reported band not used
Founded
2001
25 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Nonprofit
self-reported
Legal entities
1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.
DESTINATION MELBOURNE LTD
ABN75453745951
Destination Melbourne Limited
ABN39110657264
Legal entities
Show as table · Destination Melbourne: 2 registry entities
| DESTINATION MELBOURNE LTD | ABN 75453745951 |
|---|---|
| Destination Melbourne Limited | ABN 39110657264 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Destination Melbourne is an independent, not-for-profit tourism organisation empowering Melbourne’s visitor industry to continually enhance the visitor experience and inspiring visitors to explore and enjoy Greater Melbourne.
Our focus is on visitors, encouraging them to explore greater Melbourne and helping them to have a positive experience. We achieve this through the production of Melbourne’s official visitor resources and delivery of industry development programs and marketing campaigns.
Our vision: Our vision is to maximise Melbourne’s visitor potential, by championing visitor needs, the visitor experience and the visitor industry.
Our mission: We exist to inspire Melbourne’s visitor industry to excel in delivering the best visitor experiences and encouraging visitors to explore and enjoy Melbourne.
Read more: https://destination.melbourne/about-us
Specialties
- marketing
- research
- networking events
- publications
- tourism
- travel & tourism
- advertising
- destination marketing
- design
- leadership
- melbourne
All 13 specialties
- Publications
- Destination Marketing
- Design
- Industry Development
- Leadership
- Co-Operative Marketing
- Networking Events
- Research
- Melbourne
- Advertising
- Tourism
- Marketing
- Travel & Tourism
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AULevel 12; 50 Queen Street; MELBOURNE, VICTORIA 3000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
FAQ
Which legal entities operate under Destination Melbourne?
Two Victoria entities on the ABR. DESTINATION MELBOURNE LTD (ABN 75 453 745 951) and Destination Melbourne Limited (ABN 39 110 657 264). Both medium confidence.
How many people work at Destination Melbourne?
The record holds 4 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Destination Melbourne have offices?
One address on record, Australia only. Primary: Level 12, 50 Queen Street, MELBOURNE, VICTORIA 3000.
Has Destination Melbourne raised funding?
None linked to this brand.
What does Destination Melbourne list as its specialties?
13 tags on the brand's own list, among them marketing, research and networking events.
Which companies are listed alongside Destination Melbourne?
Eight peer profiles on record: Arts Centre Melbourne and Visit Victoria.