Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
28
self-reported 11–50 band
Founded
2008
18 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Decision Lab is the outcome of a successful management buyout from Epinion. The mission is to deliver agile, connected and decision focused market research.
Brands in Asia are experiencing disruption as consumers adopt new technologies and interact with products and campaigns in new ways. We work with progressive clients who understand the need for digital fluidity and share our interest in modern consumers in Asia. Brands who understand the need to make decisions faster and in a different continuum than before, as today’s consumers adopt new technologies and interact with products and campaigns in new ways.
Decision Lab helps clients by delivering the best possible basis for decision making within three levels:
1. Consumer understanding 2. Strategy and planning 3. Marketing execution
The services all have a focus on delivering speed and flexibility by connecting brands seamlessly to consumers. This is powered by our three main ingredients:
1. The largest Online Community for research in Southeast Asia 2. Partnerships with leading technology providers in the industry 3. An international team of Decision Consultants with the flexibility to design studies and apply the right tools
Specialties
All 10 specialties
- Market research
- Consumer understanding
- Strategy and planning
- Product testing
- Digital Marketing Effectiveness
- Creative Testing
- Audience Validation
- Packaging testing
- F&B out-of-home consumption
- Digital brand lift studies
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | VN |
All codes: VN
Addresses
- VN2nd Floor, Sonatus; 15 Le Thanh Ton, District 1; Ho Chi Minh CityPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Decision Lab?
28 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Decision Lab have offices?
One address on record, Vietnam only. Primary: 2nd Floor, Sonatus, 15 Le Thanh Ton, District 1, Ho Chi Minh City.
Has Decision Lab raised funding?
None linked to this brand.
What does Decision Lab list as its specialties?
Ten tags on the brand's own list, among them strategy and planning, product testing and market research.
Which companies are listed alongside Decision Lab?
Five peer profiles on record: Cimigo and CI Research.