Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
2
self-reported band not used
Founded
2018
8 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Nonprofit
self-reported
Description
What is Crux?
Crux is a community-funded website that delivers action and issues-focussed public interest journalism to the Southern Lakes and Central Otago regions of New Zealand's South Island.
What does the Crux brand mean?
We selected and trademarked the Crux brand name because it represents getting to the heart of the matter and also is the name of the Southern Cross constellation.
Why is it important now?
We need some form of quality journalism to document, explain and act on the complex issues that face our region. Journalism has been funded by advertising in the past but, thanks to Google and Facebook, that model is terminally broken. We are at a crunch point in our community’s development - low wages, expensive housing, explosive growth and many people leaving because they cannot afford to stay here. Good quality community journalism can help fix these critical issues.
What are we committed to?
Quality journalism. Pure and simple. Balanced, fair and accurate. And, if necessary, long! Our community can’t be distilled into click-bait or an external template. We will listen, question, research, compare and explain. If a story takes weeks or months - then that’s what we will commit to. We’ll welcome comments and act on them. We are politically neutral - but committed to equal opportunity in all aspects of society. We’ll be courageous and respectful.
Specialties
All 5 specialties
- Public Interest Journalism
- Community Advocacy
- Participatory Democracy
- Video and Documentary Production
- Strategic Commercial Partnerships
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZQueenstownPrimary
- NZWanaka, Otago
- NZCromwell
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Crux?
The record holds 2 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Crux have offices?
Three addresses on record, New Zealand only. Primary: Queenstown.
Has Crux raised funding?
None linked to this brand.
What does Crux list as its specialties?
Five tags on the brand's own list, among them Public Interest Journalism, Community Advocacy and Participatory Democracy.
Which companies are listed alongside Crux?
2 profiles list Crux as a peer — 76th percentile in Online Media. It lists ten peers of its own. Fluid and Webstudio NZ Ltd list it back.