Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Retail
Ella by Crown Digital IO runs a Retail operation from Singapore. It is privately held, and its site is crowndigital.io. It holds one address on record, all in Singapore. Headcount on record is 16. Its work is tagged robotics, e-wallet and mobile app. The latest round on record is Seed at US$3.7M. The record links two similar brands, most of them in Automation Machinery Manufacturing.
Crown Digital Harnesses the Power of Robotics and AI for the New Retail. Ella is our first tech-driven solution for the F&B landscape. Developed by Keith Tan, the visionary driving force behind the tech, Crown Digital has a vision to run a fully-integrated lifestyle portal which redefines the way we interact with machines.
| Countries | 1 |
|---|---|
| Primary country | SG |
All codes: SG
| Rounds | 3 |
|---|---|
| Axis | 2018 to 2026 |
| Seed · 20 May 2022 | US$ 3.7M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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Names are withheld until a consented source exists.
16 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Singapore only. Primary: Singapore 338729.
Three rounds. Latest 20 May 2022: Seed, US$3,700,000, investor Heliconia Capital Management.
11 tags on the brand's own list, among them robotics, e-wallet and mobile app.
9 profiles list Ella by Crown Digital IO as a peer — 96th percentile in Retail. It lists ten peers of its own.