Brand profile · Manufacturing

Critical.

Papatoetoe, Auckland-based Critical. operates in Manufacturing. It is a partnership, and its site is criticaldesign.nz. It holds one address on record, all in New Zealand. Headcount on record is 7. Its work is tagged design thinking, human centred design and social impact. Its latest round on record is Seed, US$1.5M. It is listed alongside eight similar brands, mostly in Design Services.

LinkedIn

Profile live Partnership Founded 2018 1 office country US$ 1.5M Seed
Counted staff
7
self-reported 2–10 band
Founded
2018
8 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
3
Seed · May 2023 · US$ 1.5M
Company type
Partnership
self-reported
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Description

From plastic waste to functional and delightful products

Specialties

All 5 specialties
  • Design Thinking
  • Human Centred Design
  • Community Led Engagement
  • Social Impact
  • Social Innovation

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ3 Glasgow Ave; Papatoetoe, Auckland 2104Primary

Grid intelligence Members

Funding

Last round · 1 May 2023US$ 1.5MSeed · investor: Soul Capital
Rounds3
Round typeSeed · venture round
Amount (USD)1,500,000
Stage rank2
Investors named1
Since last round2 yr 8 mo

Funding

3 funding roundsFunding timeline. Latest round 1 May 2023: Seed, US$ 1.5M.20182026SeedUS$ 1.5M3 rounds
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Rounds3
Axis2018 to 2026
Seed · 1 May 2023US$ 1.5M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
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Registered charges
Revenue
Profit / loss
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Critical.?

7 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Critical. have offices?

One address on record, New Zealand only. Primary: 3 Glasgow Ave, Papatoetoe, Auckland 2104.

Has Critical. raised funding?

Three rounds. Latest 1 May 2023: Seed, US$1,500,000, investor Soul Capital.

What does Critical. list as its specialties?

Five tags on the brand's own list, among them design thinking, human centred design and social impact.

Which companies are listed alongside Critical.?

12 profiles list Critical. as a peer — 93rd percentile in Manufacturing. It lists ten peers of its own. Spacebar Design and Special Studio list it back.