Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
28
self-reported 11–50 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
2
Grant · Mar 2019 · US$ 135.0K
Company type
Privately Held
self-reported
Description
Choice is a robin hood payments system. Pay with your phone using Choice instead of using your bank card at stores by scanning a ChoiceQR code.
Regular merchant transaction fees go to multinational companies, and Choice redirects this fee to a charity of your choice instead.
Choice enables a direct bank transfer to the merchant, connecting banking APIs with the physical terminal fleet taking New Zealand's domestic payments systems into the 21st century.
Blockchain infrastructure empowers Choice to transparently track and trace the social impact made by each payment. This infrastructure enables Choice to be globally scalable.
Choice is paving the way for an impactful, innovative payments ecosystem built in New Zealand. Pay with purpose ✊🌏💞
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZLevel 1, Pakenham Street West; Auckland, Auckland 1010Primary
Grid intelligence Members
Funding
Rounds2
Round typeGrant · non-equity funding
Amount (USD)135,000
Stage rank1
Investors named1
Since last round6 yr 10 mo
Funding
Show as table · 2 funding rounds
| Rounds | 2 |
|---|---|
| Axis | 2017 to 2026 |
| Grant · 3 Mar 2019 | US$ 135.0K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Choice?
28 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Choice have offices?
One address on record, New Zealand only. Primary: Level 1, Pakenham Street West, Auckland 1010.
Has Choice raised funding?
Two rounds. Latest 3 March 2019: grant, US$135,000, investor Callaghan Innovation.
Which companies are listed alongside Choice?
1 profile lists Choice as a peer — 42nd percentile in Financial Services. It lists ten peers of its own. Mynd lists it back.