Brand profile · Retail

Choice Furniture

Choice Furniture is a Retail brand in Singapore. It is privately held, and its site is choicefurniture.com.sg. It holds one address on record, all in Singapore. Headcount on record is 21. Its work is tagged furniture and mattress. It is listed alongside four similar brands, mostly in Furniture.

Profile live Privately Held Founded 1997 1 office country

Key facts

Counted staff
21
self-reported 2–10 band
Founded
1997
29 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Building a Better Home, One Family at a Time.

Experience & Expertise. With more than 20 years of gained experience in the furniture industry, Choice Furniture remains a seasoned steward of Singaporeans’ furniture needs across all backgrounds. As titans of the furniture scene in Singapore, Choice Furniture offers a myriad of services and products across all furniture lines—be it mattresses, sofas or dining sets.

With a strong physical and digital presence, Choice Furniture looks to continue being champions of quality and innovation, leveraging on their emphasis on sourcing, manufacturing & distributing highly prized & innovative furniture products that aim to serve all domestic furniture related needs for years to come.

Specialties

All 3 specialties
  • Furniture
  • Mattress
  • Sofa

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary SG. Codes: SG.1 countryprimary SGSG
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countrySG

All codes: SG

Addresses

  • SG63 Hillview Avenue #01-01 Lam Soon Building S669569; SingaporePrimary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Choice Furniture?

21 counted staff profiles at January 2026, above the self-reported 2–10 band.

Where does Choice Furniture have offices?

One address on record, Singapore only. Primary: 63 Hillview Avenue #01-01 Lam Soon Building S669569, Singapore.

Has Choice Furniture raised funding?

None linked to this brand.

What does Choice Furniture list as its specialties?

Three tags on the brand's own list, among them furniture and mattress.

Which companies are listed alongside Choice Furniture?

Four peer profiles on record: Bristol Furniture and Outshare.

What is Choice Furniture's website?