Brand profile · Financial Services

Choice Capital

Choice Capital runs a Financial Services operation from South Melbourne, VIC. A partnership, at choicecapital.com.au. It holds one address on record, all in Australia. It employs 24 people, on the record. It lists commercial lending, financial planning and family office among its specialties. One Australian registration (ABN) is a confirmed match. The record links five similar brands, most of them in Accounting.

Profile live Partnership Founded 1998 1 entity ABN 1 office country
Registry verified · ABR

Key facts

Counted staff
24
self-reported 11–50 band
Founded
1998
28 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Partnership
self-reported
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Legal entity

1 brand → 1 confirmed entity
  • CHOICE CAPITAL HOLDINGS PTY LTD

    ABN87609239296

    VICHigh confidenceMatched on exact nameABR

Legal entities

Choice Capital: 1 registry entityChoice Capital is linked to 1 registry entity: CHOICE CAPITAL HOLDINGS PTY LTD (ABN 87609239296, candidate).Choice CapitalCHOICE CAPITAL HOLDINGSPTY LTDABN 87609239296Candidate · High confidence
Show as table · Choice Capital: 1 registry entity
Choice Capital: 1 registry entity
CHOICE CAPITAL HOLDINGS PTY LTDABN 87609239296
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Financial Planning . Mortgage Broking . Investment Management

Create, Maintain & Protect Your Lifestyle.

As a collective financial services provider, we take into account your broader financial position when assessing your situation. We ensure you receive not just a product recommendation, but a strategic plan.

Our clients take comfort in the fact that we don’t take a ‘cookie cutter’ approach to the provision of advice; we take the time to understand each client's unique set of circumstances before considering our recommendations.

Choice Capital boasts a loyal client base that recognises the value of expertise, outstanding service and the convenience of having their affairs managed by a single team.

Specialties

All 10 specialties
  • Residential Mortgage Broking
  • Commercial Lending
  • Financial Planning
  • Superannuation
  • Investments
  • Insurance
  • family office
  • High Net Worth
  • First Home Buyers
  • Property Investment

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUL3, 163 Eastern Rd; South Melbourne, VIC 3205Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

Which legal entity operates under Choice Capital?

One Victoria entity on the ABR: CHOICE CAPITAL HOLDINGS PTY LTD (ABN 87 609 239 296), high confidence.

How many people work at Choice Capital?

24 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Choice Capital have offices?

One address on record, Australia only. Primary: L3, 163 Eastern Rd, South Melbourne, VIC 3205.

Has Choice Capital raised funding?

None linked to this brand.

What does Choice Capital list as its specialties?

Ten tags on the brand's own list, among them commercial lending, financial planning and family office.

Which companies are listed alongside Choice Capital?

10 profiles list Choice Capital as a peer — 86th percentile in Financial Services. It lists ten peers of its own. Smith Feutrill and NQR Big Brands Cheap list it back.

What is Choice Capital's website?