Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
4
self-reported 2–10 band
Founded
2013
13 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
CHIEF PRODUCTS PTY LTD
ABN45164124592
Legal entities
Show as table · Chief Products: 1 registry entity
| CHIEF PRODUCTS PTY LTD | ABN 45164124592 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Chief Products rolls open the doors with a handful of passionate employees focused on creating products that enable you and your machine to venture out and experience the beauty and freedom of nature. We believe in an an old-fashioned idea, that the world is a better place when people live their lives with passion and enthusiasm. The way we see it, the people who love the world are the people who change it and make it a better place.
Filled with a dedicated group of artisans, Chief Products sets out to be something bigger than a brand. A culture; inspired by creativity, authenticity, openness and a rumbling appetite for adventure. We envision a future where the various pursuits of fun — Off-Roading, Camping, Surfing, whatever — aren’t carved into fundamentalist factions. Where what brings us together is more important than what separates us. All adventurous spirits are welcome inside the Chief Products tent, as far as we’re concerned it’s all the same juice.
MAN Those who crave the roar of adventure, there is no need to seek us out, we are already brothers.
MACHINE The thrill of rolling through rut filled muddy trails and climbing up steep hills to arrive someplace few have gone. These machines that move us are the ultimate celebration of ingenuity and creativity, taking us further and letting us stay longer.
NATURE A love of wild and beautiful places that instills a deep sense of contentment and freedom. Crisp air, painted skies and a sense of space that provides a connection with the world and draws us back to the simple happy pleasures in life.
We believe products built by people who are passionate and loving are better than products built by people who aren’t. This idea governs who we are as a company, and it leads us to hire passionate people; who love coming to work, looking beyond the boundaries, doing things that are hard and innovating to make things better.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUMudgeeraba Rd; Mudgeeraba, Queensland 4213Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under Chief Products?
One Queensland entity on the ABR: CHIEF PRODUCTS PTY LTD (ABN 45 164 124 592), high confidence.
How many people work at Chief Products?
4 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Chief Products have offices?
One address on record, Australia only. Primary: Mudgeeraba Rd, Mudgeeraba, Queensland 4213.
Has Chief Products raised funding?
None linked to this brand.
Which companies are listed alongside Chief Products?
3 profiles list Chief Products as a peer — 89th percentile in Retail. It lists ten peers of its own. Circuitlink Pty Ltd and Online Brands Group list it back.