Brand profile · Food and Beverage Services

BurgerFuel Group

BurgerFuel Group works in Food and Beverage Services, out of Auckland. It is publicly held, and its site is burgerfuelgroup.com. It holds one address on record, all in New Zealand. Headcount on record is 419. The record links seven similar brands, most of them in Food and Beverage Services.

Profile live Public Company Founded 2018 1 office country

Key facts

Counted staff
419
self-reported band not used
Founded
2018
8 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Public Company
self-reported
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Description

BurgerFuel Group (BFG) operates three brands; BurgerFuel, Shake Out and Winner Winner. As a company, the Group has experience in the restaurant sector stretching over 20 years, going back to the original BurgerFuel store which opened in 1995.

For more info on the BurgerFuel Group please visit our website - here you can also find more information on each brand, linking you to their websites and any current vacancies we have going.

Our brands:

BurgerFuel - New Zealand's original gourmet burger.

Born in New Zealand, Aotearoa with 76 stores across New Zealand, the Middle East and the USA. BurgerFuel® crafts fresh, pure, wholesome burgers using the finest natural and nutritious ingredients, serving them up at full throttle in an atmosphere as charged as the food. Alongside gourmet burgers, BurgerFuel® has a die-hard passion for music, classic cars and street art.

Shake Out - great burgers, sides and shakes, fast.

Shake Out was founded in Smales Farm in 2018 and is growing - now with two stores in Auckland. Serving premium, simple burgers, sides and shakes fast. Shake Out is committed to providing a delicious grab-and-go solution to customers looking for a genuine fast food experience without having to compromise on flavour or quality. With a focus on a friction-less experience - customers order via touch screen kiosks, pay with their card, smartphone or smartwatch.

Winner Winner - the ultimate chicken dinner.

Founded in Hamilton East and looking for future franchisees. Winner Winner brings communities together with highly craveable, authentic food. Winner Winner is a modern restaurant concept serving a menu of free-range chicken, daily salads, indulgent classics, vegan and vegetarian options, as well as sweet treats.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ66 Surrey Cres; Auckland, Auckland 1021Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at BurgerFuel Group?

419 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does BurgerFuel Group have offices?

One address on record, New Zealand only. Primary: 66 Surrey Cres, Auckland 1021.

Has BurgerFuel Group raised funding?

None linked to this brand.

Which companies are listed alongside BurgerFuel Group?

11 profiles list BurgerFuel Group as a peer — 93rd percentile in Food and Beverage Services. It lists ten peers of its own. Winner Winner and Shake Out list it back.

What is BurgerFuel Group's website?