Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
162
self-reported 51–200 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
9
Non equity assistance · Jul 2024
Company type
Privately Held
self-reported
Description
Borong | B2B eCommerce & Embedded Financing for SMEs
Borong is a B2B eCommerce platform purpose-built to help businesses grow. We connect suppliers and buyers across Southeast Asia through seamless digital procurement, while offering embedded financing solutions that unlock working capital for SMEs.
Our platform powers end-to-end order, delivery, and payment flows—backed by tools that make selling and buying easier at scale. Whether you’re a supplier looking to expand your sales channels or a retailer seeking flexible payment terms, Borong enables smarter trade through technology.
💡 What We Offer:
- Digital storefronts for suppliers
- Procurement automation for buyers
- Credit and invoice financing with flexible terms
- Analytics and tools for inventory planning
- Marketplace access across FMCG, F&B, Oil & Gas, Office Supplies, and more
From local SMEs to large enterprise buyers, we’re building the future of trade —one transaction at a time.
🌏 Operating in Malaysia, with expansion underway across Southeast Asia.
🔗 Learn more: www.borong.com
Specialties
All 10 specialties
- B2B
- Procurement
- Product Sourcing
- Automation
- B2B Internet
- SaaS
- Software as a Service
- Marketplace
- New Retail
- Information Technology
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | MY |
All codes: MY
Addresses
- MYMenara IGB, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur; Suite 13.02, Level 13,; Kuala Lumpur, Wilayah Persekutuan 59200Primary
Grid intelligence Members
Funding
Rounds9
Round typeNon equity assistance · non-equity funding
Amount (USD)not recorded
Stage rank1
Investors named1
Since last round1 yr 6 mo
Funding
Show as table · 9 funding rounds
| Rounds | 9 |
|---|---|
| Axis | 2017 to 2026 |
| Non equity assistance · 12 Jul 2024 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Borong?
The record holds 162 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Borong have offices?
One address on record, Malaysia only. Primary: Menara IGB, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Suite 13.02, Level 13, Kuala Lumpur, Wilayah Persekutuan 59200.
Has Borong raised funding?
Nine rounds. Latest 12 July 2024: non equity assistance, investor AppWorks, no amount recorded.
What does Borong list as its specialties?
Ten tags on the brand's own list, among them saas, product sourcing and marketplace.
Which companies are listed alongside Borong?
50 profiles list Borong as a peer — 99th percentile in Internet & Technology. It lists ten peers of its own. Lapasar and Pandai list it back.