Spending power
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Spending power
Key facts
Counted staff
74
self-reported band not used
Founded
1965
61 years
Legal entities
None matched
Office countries
1
17 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
From little things, big things grow. Booran Holden first opened in 1965, in Booran Road, Caulfield. From one site, selling and servicing GM brands Holden and Vauxhall, the group has grown into one of the biggest privately-owned automotive groups in Australia.
Booran expanded alongside the Holden brand, taking up permanent residence in Cheltenham in early 1991. In 1995 the group expanded the Holden franchise into Dandenong, and four years later we added the Suzuki and Peugeot franchises to an ever-growing Dandenong location.
Cranbourne Holden opened in May 2004, while in 2010 we introduced KIA at our Cheltenham location. In 2012 we added Hyundai in Berwick and South Morang to complement the group.
In 2016 Booran Motors acquired two new dealerships: Dandenong Mitsubishi and Dandenong Hyundai.
Midway through 2017 we successfully acquired the Volkswagen brand in Frankston.
Our dealership group continued it's expansion with franchises including our second Kia dealership, 2 MG franchises, Skoda and Isuzu Ute over the later part of 2018 through to early 2019. Our 3rd Kia dealership, which is also linked with a Nissan dealership is our next acquisition which commenced September 2019. Continued growth to our MG franchises with the newest dealership opening mid 2022 in Berwick.
2023 and the group announced our next exciting acquisition into our dealer group network - Chery. Our Chery brand can be found in 4 locations throughout Metro Melbourne; Cranbourne, Dandenong, Cheltenham and South Morang.
The Booran Group employs over 500 people and is one of the most progressive businesses of its kind in the motor industry.
We pride ourselves on being family-owned and operated for over two generations. Our large, long term, loyal employee base provides vast industry knowledge. Over 25 percent of our staff have 10 plus years of employment with the company
Specialties
All 6 specialties
- New Cars
- Used Cars
- Vehicle Servicing
- Customer Satisfaction
- Fleet Solutions
- Family Owned & Operated
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU25 Lonsdale St; Dandenong, Victoria 3175Primary
- AU34 Kangan Dr; Berwick, Victoria 3806
- AU1212 Nepean Hwy; Cheltenham, Victoria 3192
- AU1178 Nepean Hwy; Cheltenham, Victoria 3192
- AU1190 Nepean Hwy; Cheltenham, Victoria 3192
- AU1191 Nepean Hwy; Cheltenham, Victoria 3192
- AU1285 Nepean Hwy; Cheltenham, Victoria 3192
- AU209 South Gippsland Hwy; Cranbourne, Victoria 3977
- AU215 South Gippsland Hwy; Cranbourne, Victoria 3977
- AU217a South Gippsland Hwy; Cranbourne, Victoria 3977
- AU33 Lonsdale St; Dandenong, Victoria 3175
- AU37 Lonsdale St; Dandenong, Victoria 3175
Showing 12 of 17 addresses on record.
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Financials
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People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Booran Motors?
74 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Booran Motors have offices?
17 addresses on record, Australia only. Primary: 25 Lonsdale St, Dandenong, Victoria 3175.
Has Booran Motors raised funding?
None linked to this brand.
What does Booran Motors list as its specialties?
Six tags on the brand's own list, among them used cars, vehicle servicing and new cars.
Which companies are listed alongside Booran Motors?
10 profiles list Booran Motors as a peer — 92nd percentile in Motor Vehicle Manufacturing. It lists ten peers of its own. Autotalk.com.au and Cranbourne Mitsubishi list it back.