Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Retail Apparel and Fashion
BOO Trading JSC operates in Retail Apparel and Fashion. Publicly held, at boo.vn. It holds two addresses on record, all in Vietnam. It employs 60 people, on the record. It lists design, retail and fashion among its specialties. The record links ten similar brands, most of them in Retail Apparel and Fashion.
ABOUT BOO Started as a small skate shop in 2003, born on the street, raised by the street, BOO has undergone many changes to integrate with the contemporary fashion trends in each period. Each time the brand evolves and redefines, BOO sends messages about brand personality through each fashion design, while not forgetting the original value of the brand: Vietnamese street culture.
DIVERSE PRODUCT OFFERINGS 800- 1000 Styles / Year Multi concepts: cute; casual; streetwear; denim spirit, etc.
COMPANY SCALE:
- 25 stores nationwide
- 4 e-commerce channels
- 180 employees
UNIQUE CUSTOMER MIX 46% Customers are younger down (aged 18-30) as top of mind brand.
| Countries | 1 |
|---|---|
| Primary country | VN |
All codes: VN
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
60 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Two addresses on record, Vietnam only. Primary: 1 PHO Luong Yen, Quan Hai Ba Trung, Thành Phố Hà Nội.
None linked to this brand.
Three tags on the brand's own list, among them design, retail and fashion.
20 profiles list BOO Trading JSC as a peer — 98th percentile in Retail Apparel and Fashion. It lists ten peers of its own. YODY and LIBÉ list it back.