Brand profile · Manufacturing

Bobux

Bobux is a Manufacturing brand in Auckland. Ownership is privately held; it publishes at bobux.co.nz. It holds one address on record, all in New Zealand. The record counts 15 people. Tagged fashion and leather goods. It is listed alongside three similar brands, mostly in Business Consulting.

Profile live Privately Held Founded 1991 1 office country

Key facts

Counted staff
15
self-reported 11–50 band
Founded
1991
35 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

We make the best shoes in the world for growing feet.

We've been at it since 1991 when the original founders, Chris and Colleen Bennett designed the world's first all leather Soft Sole for their daughter, Chloe. They saw what shoes were on the market, decided they wanted more for their daughter, and it's been a story of innovation and phenomenal growth ever since!

Through it all one thing hasn't changed: Our desire to give children the best start in life. Like the parents that buy our shoes, we are willing to go the extra mile for our kids to have the best.

How we do that is by constantly striving to learn more about healthy foot development and by challenging ourselves to create shoes that are both stylish and good for kids.

We love good design. We love doing our best for the kids that wear our shoes. We love what the future holds for Bobux and the children that grow up in them.

We strive in a world with out boundaries. We strive to learn more, to be experts in foot development, and design shoes that are actually good for kids.

For the children that wear Bobux it is simply about having healthy, high quality, innovative shoes on their feet so they are free to explore the world around them.

In June 2023, Bobux was acquired by Munro Footwear Group and is now one of the brands proudly nestled within the Munro portfolio. Bobux HQ is based in Auckland NZ, with support run out of Melbourne at Munro's Head Office.

Specialties

All 6 specialties
  • Children's shoes
  • Foot health
  • Leather goods
  • Product design and innovation
  • Fashion
  • baby shoes

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZBroadway; Newmarket; Auckland, Auckland 1023Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

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Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Bobux?

The record holds 15 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Bobux have offices?

One address on record, New Zealand only. Primary: Broadway, Newmarket, Auckland 1023.

Has Bobux raised funding?

None linked to this brand.

What does Bobux list as its specialties?

Six tags on the brand's own list, among them fashion and leather goods.

Which companies are listed alongside Bobux?

8 profiles list Bobux as a peer — 87th percentile in Manufacturing. It lists ten peers of its own. Beaker & Flint and Wendell Property list it back.

What is Bobux's website?