Spending power
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Spending power
Key facts
Counted staff
1
self-reported band not used
Founded
2012
14 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Australian origins
Founded in the sheep yards of our family farm in Guyra, NSW. Bluey was born out of a simple question:
"Dad, what happens to our wool once it leaves our farm?"
Australia produces exceptional quality merino wool. It was once the backbone of our economy. Today, the main practice is to export Australian wool overseas, where it is mixed with lower-quality wool and then returned to us as a finished product.
We do things differently. We source our Merino wool directly from Australian wool growers, ensuring the highest quality and authenticity.
Australian Made is where it starts
It's getting harder to manufacture clothes in Australia. Large brands have shifted the focus towards quantity and profit, often opting to export Merino wool to countries with low-cost labour for manufacturing.
We're not a big brand. We're a small family business in Tassie. Our thing is making top-quality Merino gear, using wool from local Aussie farms. This is as local as it gets!
Smaller is better
In the past five years, we've gone from weekend markets to online sales and added casual wear to our range.
We packed up and moved to Tasmania for a simpler, more genuine lifestyle. With its wild weather, it's perfect for testing our products because we live and breathe it!
Living here taught us that smaller is better, so we focus on perfecting our craft and making awesome products in small batches.
We're a small brand with big dreams. Since 2012, we've stuck to our core values: making great Merino gear right here in Australia.
Thanks for your support; it means a lot, especially now that local manufacturing is more important than ever!
Emma & Andrew
Specialties
All 9 specialties
- Wool sourcing
- Merino Outdoor Apparel
- eCommerce
- Australian Merino Wool
- Made in Australia
- Single source fibres
- Ultrafine Merino Apparel
- Advanced Manufacturing
- Tasmanian Made
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUGeorge Town, TAS 7253Primary
Grid intelligence Members
Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Bluey Merino Tasmania?
The record holds 1 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Bluey Merino Tasmania have offices?
One address on record, Australia only. Primary: George Town, TAS 7253.
Has Bluey Merino Tasmania raised funding?
None linked to this brand.
What does Bluey Merino Tasmania list as its specialties?
Nine tags on the brand's own list, among them advanced manufacturing and ecommerce.
Which companies are listed alongside Bluey Merino Tasmania?
2 profiles list Bluey Merino Tasmania as a peer — 68th percentile in Retail Apparel and Fashion. It lists ten peers of its own. MAWDE and Trilogy Agencies list it back.