Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
181
self-reported band not used
Founded
1998
28 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
BLUE ILLUSION AUSTRALIA PTY. LTD.
ABN65006678566
BLUE ILLUSION PTY. LTD.
ABN17053367507
Legal entities
Show as table · Blue Illusion: 2 registry entities
| BLUE ILLUSION AUSTRALIA PTY. LTD. | ABN 65006678566 |
|---|---|
| BLUE ILLUSION PTY. LTD. | ABN 17053367507 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
FAMILY, FASHION & JOIE DE VIVRE
What started as a boutique in Melbourne in 1998 has grown into a beloved lifestyle brand with over 90 stores across Australia and New Zealand.
Its essence has never changed.
Rooted in the elegance of French style and the warmth of community, Blue Illusion is devoted to enriching women’s lives through timeless design, heartfelt experiences, and a celebration of joie de vivre that runs through everything we do.
At its core, Blue Illusion exists to uplift, to help women feel seen, supported, and beautifully themselves at every stage of life. With purpose woven into every detail, and generosity stitched into its legacy, this is a brand powered by people, passion, and a deeply personal story.
This is our Legacy. This is our Future. Welcome to Blue Illusion.
Specialties
All 7 specialties
- Women's fashion
- shoes
- accessories & homewares
- Women's apparel
- French-inspired
- Lifestyle Brand
- Retail
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU2-8 Inkerman Grv; Melbourne, VIC 3182Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under Blue Illusion?
Two Victoria entities on the ABR: BLUE ILLUSION AUSTRALIA PTY. LTD. (ABN 65 006 678 566) and BLUE ILLUSION PTY. LTD. (ABN 17 053 367 507). Both medium confidence.
How many people work at Blue Illusion?
181 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Blue Illusion have offices?
1 address on record.
Has Blue Illusion raised funding?
None linked to this brand.
What does Blue Illusion list as its specialties?
Seven tags on the brand's own list, among them shoes, women's fashion and retail.
Which companies are listed alongside Blue Illusion?
11 profiles list Blue Illusion as a peer — 97th percentile in Retail. It lists ten peers of its own. Taking Shape lists it back.