Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Advertising Services
BCG2 is an Advertising Services brand in Auckland. Ownership is privately held; it publishes at bcg2.com. It holds two addresses on record, all in New Zealand. The record counts 8 people. Tagged design, digital and communications. It is listed alongside four similar brands, mostly in Food and Beverage Services.
BCG2 is more than just a name on the door. It stands for our guiding philosophy in building successful brands: Business + Creativity = Growth to the power of 2.
Using this approach, we combine intelligent business insight with inspiring creativity to deliver outstanding growth for our clients.
At the same time, we deliver a fully integrated service by leveraging our expertise in many different areas: brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, and sustainability and are leaders in behaviour change.
Beyond our results driven approach, what sets us apart is our passion to ‘do the right thing’. This ensures transparent, robust and enduring relationships with our clients.
We are also part of the world's largest communication services group, WPP. This gives us direct access to the world's best marketing practitioners and intelligence, letting us deliver the very best thinking to our clients.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
The record holds 8 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Two addresses on record, New Zealand only. Primary: Level 12, 22 Fanshawe Street, Auckland 1010.
None linked to this brand.
Eight tags on the brand's own list, among them design, digital and communications.
2 profiles list BCG2 as a peer — 66th percentile in Advertising Services. It lists ten peers of its own. BcgCrave lists it back.