Brand profile · Retail Books and Printed News

BIG BAD WOLF BOOKS [BBW BOOKS]

Shah Alam, Selangor-based Big Bad Wolf Books [Bbw Books] operates in Retail Books and Printed News. It is privately held, and its site is bigbadwolfbooks.com. It holds one address on record, all in Malaysia. Headcount on record is 177. It is listed alongside six similar brands, mostly in Retail.

Profile live Privately Held Founded 2009 1 office country

Key facts

Counted staff
177
self-reported band not used
Founded
2009
17 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, is the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. The primary mission is to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible, to EVERYONE.

Known as the World's Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading and inspire them to pursue their dreams and, importantly, empower them with the knowledge to realise them. We believe that the more knowledge that one gain, the better-equipped a person is to meet today’s competitive world's exacting demands.

Since its inception, the Big Bad Wolf Books Sale has evolved tremendously, going global and touring 48 cities in 15 countries, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, and the United Arab Emirates.

Since 2020, the Big Bad Wolf Books' Online Book Sale has been successfully launched in 10 countries, including Malaysia.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary MY. Codes: MY.1 countryprimary MYMY
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryMY

All codes: MY

Addresses

  • MY5, Jalan Trompet 33/8; Taman Alam Indah; Shah Alam, Selangor 40400Primary

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Spending power

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Spending power

Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at BIG BAD WOLF BOOKS [BBW BOOKS]?

177 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does BIG BAD WOLF BOOKS [BBW BOOKS] have offices?

One address on record, Malaysia only. Primary: 5, Jalan Trompet 33/8, Taman Alam Indah, Shah Alam, Selangor 40400.

Has BIG BAD WOLF BOOKS [BBW BOOKS] raised funding?

None linked to this brand.

Which companies are listed alongside BIG BAD WOLF BOOKS [BBW BOOKS]?

Six peer profiles on record: MPH Bookstores Sdn Bhd and KUMPULAN KARANGKRAF SDN BHD.

What is BIG BAD WOLF BOOKS [BBW BOOKS]'s website?