Brand profile · Consumer Goods

Baxter Blue

Baxter Blue works in Consumer Goods, out of Sydney. It is privately held, and its site is baxterblue.com.au. It holds two addresses on record across two office countries. Headcount on record is 3. Its work is tagged eyewear and Fashion. One Australian registration (ABN) is a confirmed match. The record links two similar brands, most of them in Food and Beverage Services.

baxterblue.com.au LinkedIn

Profile live Privately Held Founded 2017 1 entity ABN 2 office countries
Registry verified · ABR
Counted staff
3
self-reported 2–10 band
Founded
2017
9 years
Legal entities
1
ABR
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity

  • BAXTER BLUE GROUP PTY LTD

    ABN87655878756

    NSWHigh confidenceMatched on exact nameABR

Legal entities

Baxter Blue: 1 registry entityBaxter Blue is linked to 1 registry entity: BAXTER BLUE GROUP PTY LTD (ABN 87655878756, candidate).Baxter BlueBAXTER BLUE GROUP PTYLTDABN 87655878756Candidate · High confidence
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BAXTER BLUE GROUP PTY LTDABN 87655878756
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

At Baxter Blue, we’re on a mission to help people live well by enhancing their overall health and wellbeing. In a world shaped by digital demands and modern lifestyles, we believe wellness should be simple, effective and seamlessly integrated into everyday life.

Proudly Australian-owned, Baxter Blue was founded with a clear purpose to create innovative, science-backed solutions that support how people work, rest, and recover. What began with blue light glasses has evolved into a broader range of wellness-driven products designed to optimise sleep, recovery, and vitality.

As the future of at-home wellness continues to evolve, we remain committed to delivering trusted, research-driven solutions that help people feel great, sleep better and thrive in the modern world.

Specialties

All 1 specialty
  • Eyewear and Fashion

Locations

2
Countries with an office address2 addresses on record
AustraliaprimaryUnited States

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, US.2 countriesprimary AUAUUS
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Countries2
Primary countryAU

All codes: AU US

Addresses

  • AUSydneyPrimary
  • USLos Angeles

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Spending power

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Signals & hiring

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Financials

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Baxter Blue?

One New South Wales entity on the ABR: BAXTER BLUE GROUP PTY LTD (ABN 87 655 878 756), high confidence.

How many people work at Baxter Blue?

3 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Baxter Blue have offices?

Two addresses on record across 2 countries. Primary: Sydney.

Has Baxter Blue raised funding?

None linked to this brand.

What does Baxter Blue list as its specialties?

One tag on the brand's own list, among them Eyewear and Fashion.

Which companies are listed alongside Baxter Blue?

3 profiles list Baxter Blue as a peer — 80th percentile in Consumer Goods. It lists ten peers of its own. Peak Chocolate lists it back.

What is Baxter Blue's website?

baxterblue.com.au