Brand profile · Software Development

Backstory

Backstory works in Software Development, out of Christchurch, Canterbury. It is privately held, and its site is backstorytech.com. It holds one address on record, all in New Zealand. Headcount on record is 13. The latest round on record is Grant at US$5.4K. The record links seven similar brands, most of them in IT Services & Consulting.

LinkedIn

Profile live Privately Held Founded 2020 1 office country US$ 5.4K Grant
Counted staff
13
self-reported 11–50 band
Founded
2020
6 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
2
Grant · Nov 2022 · US$ 5.4K
Company type
Privately Held
self-reported
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Description

Backstory was born out of curiosity for how we might restore the positive outcomes that local supply chains provide us (economic prosperity, ecological benefits, and positive social connection) and bring these to long, fragmented supply chains. Backstory is a place where cutting edge technology meets environmental sustainability and innovative business models of the future. We are here to use technology to solve some of the worlds most wicked problems. We support ethical brands to be the “stewards of story” as their rightful place of highlighting the heroes of the value chain, the grower (the land) and the consumer.

Prove by Backstory is a cloud-based app that manages evidence for corporate claims, product claims and certifications all in one place. Data in Prove is used by sustainable and ethical brands for making differentiated marketing claims that resonate with consumer values.

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ146a Lichfield St; The Loft; Christchurch, Canterbury 8011Primary

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Funding

Last round · 3 November 2022US$ 5.4KGrant · investor: Callaghan Innovation
Rounds2
Round typeGrant · non-equity funding
Amount (USD)5,400
Stage rank1
Investors named1
Since last round3 yr 2 mo

Funding

2 funding roundsFunding timeline. Latest round 3 Nov 2022: Grant, US$ 5.4K.20202026GrantUS$ 5.4K2 rounds
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Rounds2
Axis2020 to 2026
Grant · 3 Nov 2022US$ 5.4K

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Backstory?

13 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Backstory have offices?

One address on record, New Zealand only. Primary: 146a Lichfield St, The Loft, Christchurch, Canterbury 8011.

Has Backstory raised funding?

Two rounds. Latest 3 November 2022: grant, US$5,400, investor Callaghan Innovation.

Which companies are listed alongside Backstory?

7 profiles list Backstory as a peer — 87th percentile in Software Development. It lists ten peers of its own. Numerik and OrbViz list it back.