Brand profile · Wholesale

Baby First Ltd (New Zealand)

Baby First Ltd runs a Wholesale operation from Christchurch, Canterbury. It is privately held, and its site is babyfirst.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 5. Its work is tagged baby products. The record links two similar brands, most of them in Non-profit Organizations.

babyfirst.co.nz LinkedIn

Profile live Privately Held Founded 1981 1 office country
Counted staff
5
self-reported band not used
Founded
1981
45 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Baby First is an importer, manufacturer and distributor of hundreds of quality baby products. We specialise in products that help mothers put the needs of their children first.

Brands: Baby Jogger, Love to Dream, Boon, Moby, Lamaze, Classic World, Oricom, Kinderfeets, Doona, Tomy

Specialties

All 3 specialties
  • Baby Products
  • Baby Toys
  • Kids Toys

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ25 Nga Mahi Rd; Christchurch, Canterbury 8042Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
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Revenue
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People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at Baby First Ltd (New Zealand)?

5 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Baby First Ltd (New Zealand) have offices?

One address on record, New Zealand only. Primary: 25 Nga Mahi Rd, Christchurch, Canterbury 8042.

Has Baby First Ltd (New Zealand) raised funding?

None linked to this brand.

What does Baby First Ltd (New Zealand) list as its specialties?

Three tags on the brand's own list, among them baby products.

Which companies are listed alongside Baby First Ltd (New Zealand)?

Two peer profiles on record: New Zealand Toy Distributors Association and You Monkey Limited.

What is Baby First Ltd (New Zealand)'s website?

babyfirst.co.nz