Brand profile · Photography

Asset Factory

Asset Factory is a Photography brand in Auckland. Privately held, at assetfactory.co.nz. Two addresses sit on record, spread over two office countries. It employs 8 people, on the record. It lists product photography, content creation and fashion among its specialties. It is listed alongside four similar brands, mostly in Retail.

Profile live Privately Held Founded 2016 2 office countries

Key facts

Counted staff
8
self-reported 2–10 band
Founded
2016
10 years
Legal entities
None matched
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Engage your audience with compelling content

In the past, retailers would spend days, or even weeks, on content creation. In order to compete in the local and global marketplace, businesses needed a way to produce world-class, engaging ecommerce business content, quickly and efficiently. Asset Factory was established in New Zealand to address that need, and has since become its #1 ecommerce content creation destination. Now with a new state-of-the-art Melbourne-based studio, Asset Factory is excited to help local Australian brands generate rich, market-leading product and fashion content, in a fraction of the time of a traditional shoot.

With our in-depth knowledge of digital commerce and creativity combined with the benefits of the world’s most advanced, fully automated product photography and video production machines; we help our clients to produce exceptional content that consumers want – faster, more consistently, and at a lower cost.

Take your ecommerce success to your retail stores

As well as helping you create world-class ecommerce content, our Visual Merchandising Software will make your retail life seamless. Save time, maximise sales, and establish clear branding rules for your retail stores by creating online guidelines quickly and easily, and save them to your brand book to be automatically sent to your retail stores. Our Visual Merchandising Software also helps you to communicate with your in-store staff to ensure stores appear and perform the way you want them to, and you can analyse the data to enhance operations and optimise the customer experience.

We work with brands of all sizes throughout New Zealand and now Australia; spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage, and more. Whether you have one product or thousands, we can help you build brand visibility and awareness with our simple but cutting edge content creation technology, and run your retail stores seamlessly

Specialties

All 14 specialties
  • Photography
  • Ecommerce
  • Fashion
  • Design
  • Retail Imagery
  • Product Photography
  • 360 video
  • Ecommerce Photography
  • Videography
  • Content Creation
  • FMCG
  • Food Photography
  • Creative Photography
  • Visual Merchandising

Related specialties

Locations

2
Countries with an office address2 addresses on record

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary NZ. Codes: NZ, AU.2 countriesprimary NZNZAU
Show as table · Offices in 2 countries
Offices in 2 countries
Countries2
Primary countryNZ

All codes: NZ AU

Addresses

  • AU29 Butler Street, Richmond; Melbourne, Victoria 3121
  • NZ326h New North Rd; Auckland, 1021Primary

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Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at Asset Factory?

8 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Asset Factory have offices?

Two addresses on record across 2 countries. Primary: 326h New North Rd, Auckland 1021.

Has Asset Factory raised funding?

None linked to this brand.

What does Asset Factory list as its specialties?

14 tags on the brand's own list, among them product photography, content creation and fashion.

Which companies are listed alongside Asset Factory?

Four peer profiles on record: Conductor and The Warehouse Group.

What is Asset Factory's website?