Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Photography
Asset Factory is a Photography brand in Auckland. Privately held, at assetfactory.co.nz. Two addresses sit on record, spread over two office countries. It employs 8 people, on the record. It lists product photography, content creation and fashion among its specialties. It is listed alongside four similar brands, mostly in Retail.
Engage your audience with compelling content
In the past, retailers would spend days, or even weeks, on content creation. In order to compete in the local and global marketplace, businesses needed a way to produce world-class, engaging ecommerce business content, quickly and efficiently. Asset Factory was established in New Zealand to address that need, and has since become its #1 ecommerce content creation destination. Now with a new state-of-the-art Melbourne-based studio, Asset Factory is excited to help local Australian brands generate rich, market-leading product and fashion content, in a fraction of the time of a traditional shoot.
With our in-depth knowledge of digital commerce and creativity combined with the benefits of the world’s most advanced, fully automated product photography and video production machines; we help our clients to produce exceptional content that consumers want – faster, more consistently, and at a lower cost.
Take your ecommerce success to your retail stores
As well as helping you create world-class ecommerce content, our Visual Merchandising Software will make your retail life seamless. Save time, maximise sales, and establish clear branding rules for your retail stores by creating online guidelines quickly and easily, and save them to your brand book to be automatically sent to your retail stores. Our Visual Merchandising Software also helps you to communicate with your in-store staff to ensure stores appear and perform the way you want them to, and you can analyse the data to enhance operations and optimise the customer experience.
We work with brands of all sizes throughout New Zealand and now Australia; spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage, and more. Whether you have one product or thousands, we can help you build brand visibility and awareness with our simple but cutting edge content creation technology, and run your retail stores seamlessly
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
8 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Two addresses on record across 2 countries. Primary: 326h New North Rd, Auckland 1021.
None linked to this brand.
14 tags on the brand's own list, among them product photography, content creation and fashion.
Four peer profiles on record: Conductor and The Warehouse Group.