Brand profile · Motor Vehicle Manufacturing

Armstrong's

Auckland-based Armstrong's operates in Motor Vehicle Manufacturing. Ownership is privately held; it publishes at armstrongs.co.nz. It holds 14 addresses on record, all in New Zealand. The record counts 233 people. It is listed alongside nine similar brands, mostly in Motor Vehicle Manufacturing.

Profile live Privately Held Founded 1993 1 office country

Key facts

Counted staff
233
self-reported band not used
Founded
1993
33 years
Legal entities
None matched
Office countries
1
14 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide.

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZAuckland, Auckland 1023Primary
  • NZ279 Ti Rakau Drive, Botany; Auckland, Auckland 2013
  • NZ227 Great South Rd; Auckland, Auckland 1051
  • NZ279 Ti Rakau Dr; Auckland, Auckland 2013
  • NZ6 Detroit Pl; Christchurch, Canterbury 8011
  • NZ161 St Asaph Street, (Corner of Durham & St Asaph Streets); Christchurch, Canterbury 8011
  • NZ233 Great South Rd; Auckland, Greenlane 1051
  • NZ101 Great North Rd; Auckland, Grey Lynn 1021
  • NZ7 Forge Way, Mt Wellington; Auckland, Mt Wellington 1072
  • NZ533 Princes St; Dunedin, Otago 9016
  • NZ277 Andersons Bay Rd; Dunedin, Otago 9012
  • NZ38 – 42 Railway Avenue, Alicetown,; Lower Hutt, Wellington 5010

Showing 12 of 14 addresses on record.

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Spending power

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Spending power

Signals & hiring

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Headcount trend

Financials

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People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

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FAQ

How many people work at Armstrong's?

The record holds 233 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does Armstrong's have offices?

14 addresses on record, New Zealand only. Primary: Auckland 1023.

Has Armstrong's raised funding?

None linked to this brand.

Which companies are listed alongside Armstrong's?

52 profiles list Armstrong's as a peer — 99th percentile in Motor Vehicle Manufacturing. It lists ten peers of its own. Giltrap Group and Continental Cars list it back.

What is Armstrong's's website?