Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Online Audio and Video Media
Archetype is an Online Audio and Video Media brand in Collingwood, VIC. It is privately held, and its site is archety.pe. It holds one address on record, all in Australia. Headcount on record is 14. Its work is tagged brand strategy, online publishing and content creation. One Australian registration (ABN) is a confirmed match. It is listed alongside seven similar brands, mostly in Media Production.
ABN73143658075
| Archetype Group Pty Ltd | ABN 73143658075 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Rather than chasing casual eyeballs, we build fan-based communities across music, sports, style and sneakers. And we know how to make things that matter to them. Our network serves 10M monthly unique users,, 10m video impressions and a community of over 600K local social media followers.
Our publications contribute to, and have authority within, their communities. Acclaim covers the latest in hip-hop; Tempo supports and shapes running culture; Complex Australia reports on pop culture, style and sports and the Weekly Drop keeps sneakerheads updated on releases. And our broader advertising network boasts internet-crushing entities like Bleacher Report, Complex and the Hearst International Network.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
One New South Wales entity on the ABR: Archetype Group Pty Ltd (ABN 73 143 658 075), high confidence.
14 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Australia only. Primary: Studio 1, 19-21 Johnston Street, Collingwood, VIC 3066.
None linked to this brand.
Eight tags on the brand's own list, among them brand strategy, online publishing and content creation.
4 profiles list Archetype as a peer — 86th percentile in Online Audio and Video Media. It lists ten peers of its own. Acclaim Magazine and Beat Magazine list it back.