Brand profile · Public Relations and Communications Services

APPRI - Asosiasi Perusahaan Public Relations Indonesia

Appri runs a Public Relations and Communications Services operation from Jakarta Selatan, DKI Jakarta. A nonprofit, at appri.org. It holds one address on record, all in Indonesia. It employs 20 people, on the record. It lists internal communications, public affairs and government relations among its specialties. The record links ten similar brands, most of them in Public Relations and Communications Services.

Profile live Nonprofit Founded 1987 1 office country

Key facts

Counted staff
20
self-reported band not used
Founded
1987
39 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Nonprofit
self-reported
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Description

The history of Public Relations development in Indonesia conceptually happened in the 1950s. Its development in Indonesia follows the politics and statehood condition at that time. The PR expert agrees that PR authentically applied in Indonesia on 17th of August 1945.

Following the passage of time, the government recognized the need for the public to be informed about the development regarding Indonesia’s sovereignty recognition by the Dutch Colony. At that time, Indonesia had just relocated its capital from Yogyakarta to Jakarta, and the structural-functional reform of each element was underway. Started from that assessment, PR activities began to institutionalize by using the term Hubungan Masyarakat (Humas) because of the nature of the activity itself is more outwards.

In 1952, a foreign company in Indonesia, Stanvac Indonesia (owned by the Netherlands) used PR to approach Indonesian government. Furthermore, in 1954 Garuda Indonesia Airways started to develop its PR unit. Mabes Polri (Indonesian National Police) and various institutions have followed suit since 1955. Pertamina is the first private company in Indonesia to have its own PR. In the 60s, the term ‘purel’ as the acronym of PR is more popularly used than ‘humas’. In 1962, the presidium of PM Juanda Cabinet instructed each institution to have its own PR Unit; this year is the beginning of PR development in Indonesia.

With each company and institution realizing the functionality of PR to achieve their goal and as part of management strategy, the PR companies in Indonesia flourish, providing PR consultation, implementation, monitoring and evaluation of PR activities.

On 10th of April 1987, with the background to protect the Indonesian PR company to be able to serve as host in its own country, few PR figures who own their respective PR company; Inke Maris, Maria Wongsonagoro, Miranty Abidin, Edowati Sudjono, Srikandi Hakim, Sayono, Ida Sudoyo agreed to establish Indonesian PR Firm Association (APPRI).

Specialties

All 14 specialties
  • public relations
  • government relations
  • public affairs
  • media relations
  • media monitoring
  • digital public relations
  • marketing public relations
  • corporate public relations
  • internal communications
  • crisis pr management
  • content creation
  • influencer management
  • media intelligence
  • humas

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary ID. Codes: ID.1 countryprimary IDID
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryID

All codes: ID

Addresses

  • IDJakarta Selatan , DKI Jakarta 12760Primary

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Spending power

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Spending power

Signals & hiring

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Headcount trend

Financials

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Paid-up capital
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at APPRI - Asosiasi Perusahaan Public Relations Indonesia?

20 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does APPRI - Asosiasi Perusahaan Public Relations Indonesia have offices?

One address on record, Indonesia only. Primary: Jakarta Selatan, DKI Jakarta 12760.

Has APPRI - Asosiasi Perusahaan Public Relations Indonesia raised funding?

None linked to this brand.

What does this brand list as its specialties?

14 tags on the brand's own list, among them internal communications, public affairs and government relations.

Which companies are listed alongside APPRI - Asosiasi Perusahaan Public Relations Indonesia?

10 profiles list APPRI - Asosiasi Perusahaan Public Relations Indonesia as a peer. It lists ten peers of its own. PERHUMAS (Perhimpunan Hubungan Masyarakat Indonesia) - Indonesia Public Relations Association and Govcom Insights list it back.

What is APPRI - Asosiasi Perusahaan Public Relations Indonesia's website?