Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
56
self-reported band not used
Founded
2005
21 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
APPLIANCES ONLINE PTY LIMITED
ABN19151833546
Legal entities
Show as table · Appliances Online: 1 registry entity
| APPLIANCES ONLINE PTY LIMITED | ABN 19151833546 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
John Winning was working in his family's century-old bricks and mortar retail business, Winning Appliances, when he saw the growth opportunity to sell whitegoods online. Despite John's enthusiasm for appliances, his family did not believe online retail could be successful, and in 2005 at just 21 years of age, John set out with a $50,000 business loan and founded a stand-alone online retail business.
Appliances Online catered to a growing market of Australians looking for an efficient, streamlined shopping experience that's affordable, convenient and hassle-free. Although the site initially catered to time-poor consumers looking for a replacement item in the Sydney area, the business' customer base has evolved to include builders, real estate property managers and renovators from all across Australia.
Expansion has occurred at every level of the business.
Appliances Online now employs over 250 people and operates nationally via its own trucks and centralised warehouses in NSW, VIC, QLD, SA, WA, NT and satellite warehouses in Heatherbrae and Canberra.
Appliances Online’s investment in customer service, technology and logistics has allowed for complete end-to-end service. Something which has been recognised and awarded nationally and internationally, when Appliances Online was awarded with Best Customers Service by the World Retail Awards in 2014. Providing exceptional customer service has been the driving force behind the success and rapid growth of the online retailer, which is now arguably one of Australia's most successful online start-ups.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUSydney, NSW 2017Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under Appliances Online?
One New South Wales entity on the ABR: APPLIANCES ONLINE PTY LIMITED (ABN 19 151 833 546), high confidence.
How many people work at Appliances Online?
56 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Appliances Online have offices?
One address on record, Australia only. Primary: Sydney, NSW 2017.
Has Appliances Online raised funding?
None linked to this brand.
What does Appliances Online list as its specialties?
One tag on the brand's own list, among them ecommerce.
Which companies are listed alongside Appliances Online?
19 profiles list Appliances Online as a peer — 99th percentile in Retail. It lists ten peers of its own. Winning Appliances and Winning Group list it back.