Spending power
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Spending power
Brand profile · Manufacturing
Petaling Jaya, Selangor-based Allexcel Trading operates in Manufacturing. The record marks it privately held. It holds one address on record, all in Malaysia. Headcount on record is 14. Its work is tagged branding, fmcg and marketing. It is listed alongside seven similar brands, mostly in Manufacturing.
Allexcel Trading ("Allexcel") was the exclusive brand representative and master distributor of Red Bull Energy Drink in Malaysia between 1989-2023.
Red Bull is the #1 energy drink in Malaysia and globally. Red Bull was launched in Malaysia in 1989 and since then, it has played a key role in defining and growing the energy drink market to what it is today.
Red Bull was developed for moments of increased physical and mental demands and has been shown to improve physical endurance, mental alertness, concentration and reaction speed. In short, Red Bull vitalizes the body and mind.
Red Bull’s efficacy has been proven by a large number of scientific studies and is appreciated by many of the world’s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.
Red Bull is available in Classic and 25% Less Sugar variants at all major supermarket, hypermarkets, convenience stores, provision shops, coffee shops and food outlets in Malaysia.
Allexcel's long-term strategic goal is to become a leading marketer of functional beverages and foods in Malaysia and is currently engaged in research & development to bolster its product pipeline.
| Countries | 1 |
|---|---|
| Primary country | MY |
All codes: MY
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
14 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Malaysia only. Primary: 21, Jalan PJS 11/1, Bandar Sunway, Petaling Jaya, Selangor 46150.
None linked to this brand.
Four tags on the brand's own list, among them branding, fmcg and marketing.
Seven peer profiles on record: Yeo Hiap Seng (Yeo’s) and Yee Lee Group.