Brand profile · Manufacturing

Allexcel Trading

Petaling Jaya, Selangor-based Allexcel Trading operates in Manufacturing. The record marks it privately held. It holds one address on record, all in Malaysia. Headcount on record is 14. Its work is tagged branding, fmcg and marketing. It is listed alongside seven similar brands, mostly in Manufacturing.

Profile live Privately Held Founded 1992 1 office country

Key facts

Counted staff
14
self-reported 11–50 band
Founded
1992
34 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Allexcel Trading ("Allexcel") was the exclusive brand representative and master distributor of Red Bull Energy Drink in Malaysia between 1989-2023.

Red Bull is the #1 energy drink in Malaysia and globally. Red Bull was launched in Malaysia in 1989 and since then, it has played a key role in defining and growing the energy drink market to what it is today.

Red Bull was developed for moments of increased physical and mental demands and has been shown to improve physical endurance, mental alertness, concentration and reaction speed. In short, Red Bull vitalizes the body and mind.

Red Bull’s efficacy has been proven by a large number of scientific studies and is appreciated by many of the world’s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.

Red Bull is available in Classic and 25% Less Sugar variants at all major supermarket, hypermarkets, convenience stores, provision shops, coffee shops and food outlets in Malaysia.

Allexcel's long-term strategic goal is to become a leading marketer of functional beverages and foods in Malaysia and is currently engaged in research & development to bolster its product pipeline.

Specialties

All 4 specialties
  • FMCG
  • Branding
  • Marketing
  • Functional Beverages

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary MY. Codes: MY.1 countryprimary MYMY
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryMY

All codes: MY

Addresses

  • MY21, Jalan PJS 11/1; Bandar Sunway; Petaling Jaya, Selangor 46150Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Allexcel Trading?

14 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Allexcel Trading have offices?

One address on record, Malaysia only. Primary: 21, Jalan PJS 11/1, Bandar Sunway, Petaling Jaya, Selangor 46150.

Has Allexcel Trading raised funding?

None linked to this brand.

What does Allexcel Trading list as its specialties?

Four tags on the brand's own list, among them branding, fmcg and marketing.

Which companies are listed alongside Allexcel Trading?

Seven peer profiles on record: Yeo Hiap Seng (Yeo’s) and Yee Lee Group.