Spending power
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Spending power
Key facts
Counted staff
3
self-reported 2–10 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Fleet Identification product distributor and manufacturer. Based in Canning Vale, Perth, Western Australia. Advanced Fleet Signs (AFS) has been helping mine sites and fleets across Australia and beyond since 2017.
We operate as part of IONA Global Pty Ltd, specialising in two key product lines: Rock Board® LED Backlit Identification Signs and XCELR8® Safety Products.
Our story began with the founder Damien Russell, once a refueler and servicer on mine sites, saw how poor visibility and unclear vehicle identification could lead to confusion — or worse. Determined to make a difference, he set out to create a brighter, safer way for fleets to communicate.
That vision became Rock Board® — a durable, backlit LED sign built for the outback. What started as a simple idea has grown into a trusted product used by major mining operations worldwide. Every Rock Board® sign combines clarity, strength, and reliability to make sure every vehicle is seen, whether in dust storms, darkness, or heavy rain.
Our XCELR8® range builds on that same philosophy, offering reflective products that make safety simple — from asset decals to reflective tape and more.
At AFS, we believe safety through identification makes sure everyone gets home after their shift. That belief drives everything we design and build right here in Australia.
Specialties
All 1 specialty
- LED Number Boards and Mining Vehicle Identification
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU16 Brewer Rd; Canning Vale, Western Australia 6155Primary
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Financials
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Paid-up capital
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People & contacts
2 employee profiles on record · names withheld.
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FAQ
How many people work at Advanced Fleet Signs?
3 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Advanced Fleet Signs have offices?
One address on record, Australia only. Primary: 16 Brewer Rd, Canning Vale, Western Australia 6155.
Has Advanced Fleet Signs raised funding?
None linked to this brand.
What does Advanced Fleet Signs list as its specialties?
One tag on the brand's own list, among them LED Number Boards and Mining Vehicle Identification.
Which companies are listed alongside Advanced Fleet Signs?
5 profiles list Advanced Fleet Signs as a peer — 75th percentile in Mining. It lists ten peers of its own. Apex Welding & Steel Fabrication and Inland Access Hire list it back.