Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
53
self-reported 11–50 band
Founded
1997
29 years
Legal entities
None matched
Office countries
2
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
212F is the largest independent B2B loyalty & incentive program agency in New Zealand and Australia. We focus partnering with clients across any industry to change behaviour and address business pain points in measurable ways.
With a comprehensive in-house offering located in Australia and New Zealand 212F provides in house services in key areas of strategic B2B loyalty and incentive program design, incentive software solutions, program management, customer support, tailored communications and B2B loyalty cohort segmentation as well as a diverse range of rewards.
It is why we say we Think Strategy First, Rewards Second.
As a group 212F manage more than $260 million in customer incentives, loyalty rewards, travel incentives and events per year, which is estimated to impact more than $16.5 billion in revenue for our B2B customers.
Our local teams in New Zealand and Australia curate and deliver of all types of loyalty & incentive rewards for B2B programs;
- merchandise rewards catalogues
- gift cards both physical cards and digital gift cards
- experiences
- prepaid Visa gift cards (iChoose)
- travel incentives
- study tours and exclusive events
- sustainable incentives and events through Koru Green
Learn more about us:
www.212f.com
Specialties
All 13 specialties
- Performance Improvement Programs
- Sales Incentive Programs
- Channel Incentive Programs
- Conferences & Events
- Incentive Travel Management
- iChoose - Branded cash via Visa Prepaid gift card
- Merchandise Rewards
- Travel Incentives
- Visa prepaid cards
- Sales Acquisition
- Tactical Promotions
- Loyalty Programs
- B2B Customer Engagement
Locations
2
Countries with an office address3 addresses on record
New ZealandprimaryAustralia
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ AU
Addresses
- NZStanway Business Park, Ground Floor, Tower 2, 646 Great South Road; Ellerslie, Auckland 1542Primary
- AU22-36 Mountain St; Level 1, 1.11; Ultimo, New South Wales 2007
- AU606 St Kilda Rd; Melbourne, Victoria 3004
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at 212F?
53 counted staff profiles at January 2026, above the self-reported 11–50 band.
Where does 212F have offices?
Three addresses on record across 2 countries. Primary: Stanway Business Park, Ground Floor, Tower 2, 646 Great South Road, Ellerslie, Auckland 1542.
Has 212F raised funding?
None linked to this brand.
What does 212F list as its specialties?
13 tags on the brand's own list, among them loyalty programs.
Which companies are listed alongside 212F?
13 profiles list 212F as a peer — 95th percentile in Marketing Services. It lists ten peers of its own. Incremental and 212F Labs list it back.