Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
13
self-reported 11–50 band
Founded
2010
16 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
12WBT Pty Limited
ABN99151773134
Legal entities
Show as table · 12WBT: 1 registry entity
| 12WBT Pty Limited | ABN 99151773134 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Founded by Michelle Bridges, one of Australia’s most recognised health and fitness experts, 12WBT (12 Week Body Transformation) has helped transform the lives of over half a million Australians since 2010.
We’re more than just a fitness program. 12WBT combines expert-designed training plans, nutrition guidance, mindset coaching, and a supportive online community to create lasting change. Our mission is simple: to empower everyday people with the tools, knowledge and motivation to live healthier, stronger, more confident lives.
Over the years, 12WBT has evolved to meet people where they are — whether that’s beginners starting their health journey, parents juggling busy schedules, or those looking to regain control of their wellbeing in midlife. From our pioneering online fitness programs to our specialised offerings like The Perimenopause Method and The Menopause Method, we’re committed to supporting every stage of life with science-backed, sustainable solutions.
Our impact speaks for itself: thousands of success stories, a vibrant member community, and measurable results that last well beyond 12 weeks.
At 12WBT, we believe in progress, not perfection. We start together, finish together — and transform together.
12WBT uses a unique combination of online coaching, nutrition, mindset and exercise plans to help members take back control of their weight and their lives. As testament to this, since launch in 2010, 12WBT members have lost nearly 2,000,000 kilograms combined.
12WBT's no nonsense approach to health and wellbeing has led to a five star rating from BigPond Money, outranking Weight Watchers, Jenny Craig, Lite n' Easy and Tony Ferguson.
With a track record of innovation, over 830,000 Facebook fans and 1.4 million site visits each month, 12WBT is a proven leader in the industry.
Specialties
All 5 specialties
- Weight Loss
- Perimenopause
- Menopause
- Women's Health
- Midlife
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AULevel 5, 14 Foster Street; Surry Hills, NSW 2010Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under 12WBT?
One New South Wales entity on the ABR: 12WBT Pty Limited (ABN 99 151 773 134), high confidence.
How many people work at 12WBT?
13 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does 12WBT have offices?
One address on record, Australia only. Primary: Level 5, 14 Foster Street, Surry Hills, NSW 2010.
Has 12WBT raised funding?
None linked to this brand.
What does 12WBT list as its specialties?
Five tags on the brand's own list, among them women's health, menopause and weight loss.
Which companies are listed alongside 12WBT?
9 profiles list 12WBT as a peer — 96th percentile in Wellness and Fitness Services. It lists ten peers of its own. uPaged: healthcare workforce marketplace and StepInsight list it back.